The Moz Blog

The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.

Join Us!
Protect the Hours of Operation on Your GBP from Unwanted Google Edits
M

Protect the Hours of Operation on Your GBP from Unwanted Google Edits

Over the next six months, Google is going to employ machine learning and AI to alter the hours of operation on 20 million Google Business Profiles. Google has good reason for pursuing accuracy in their local index, but local business owners have even better reason to proactively safeguard the validity of their own data. Today, we’ll show you what to do to take charge on these vital listings which, while they belong to Google, represent your business.

Blue Ocean SEO Strategy
PJ Howland

Blue Ocean SEO Strategy

If you're familiar with the blue ocean marketing strategy, you know that SEO is inherently a "red ocean" industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a "blue ocean" — innovating to avoid the choppy waters of the current market?

Level Up Your SEO Skills With Our Free Training

Moz Academy Training

Complete courses to master SEO basics

Keyword Research Master Guide

Learn Keyword Research like the pros

Guide to SEO Competitor Analysis

Win rankings and traffic from your competition

Daily SEO Fix: Competitive Keyword Research
Michael Cole

Daily SEO Fix: Competitive Keyword Research

Before you begin your quest to find new keywords, you need to know exactly who your competitors are. In this newest Daily Fix, some of our best and brightest Mozzers will show you what you need to do to get the most out of Moz Pro’s Competitive Research tools, which allow you to find your true competitors, what keywords they rank for, and what their top performing content is.

Never miss a beat. Get Moz Blog
email updates daily in your inbox

How to Win Potential Consumers with Customer Journey Mapping on Google
Christopher Hofman Laursen

How to Win Potential Consumers with Customer Journey Mapping on Google

If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding those potential customers and their conversation with Google by using the customer journey mapping method to provide them with the best content.

7 Local Business Incentives to Offer Instead of Amazon Gift Cards
M

7 Local Business Incentives to Offer Instead of Amazon Gift Cards

When budget is allocated to increase sign-ups or improve retention with gifts, we want recipients to feel intrigued, recognized, engaged, welcomed, and understood. And when 65% of your local business customer base views Amazon’s market dominance as a challenge to the existence of their business, it turns out there are much better ways to sweeten a deal than sending a gift card with that logo.