SEO Recap: PageRank
Have you ever wondered how Moz employees learn internally? Well, here’s your chance to get a sneak peek into never seen before, internal webinar footage with Tom Capper! Today’s topic: PageRank.
Search Engines
Understanding how search engines work, Google in particular, is important when working in SEO. The basics of crawling and indexing are amazingly useful to understand if you want to rank your own content.
Additionally, Google updates its algorithm several times a year. Understanding the more significant updates, and how they work, can help you to craft content and SEO strategies that are up-to-date.
We've written extensively about how search engines work, and included some of the top resources here. You can also browse the latest posts on search engines from the Moz blog below.
How Search Engines Work : New to SEO? Start with the basics of how search engines operate with our free beginner's guide.
Search Engine Ranking and Visibility : Learn the fundamentals of how search engines rank content on search engine result pages.
Google Algorithm Update History : A complete history of Google algorithm updates since 2000. This includes important links and references for understanding how Google works.
How Search Engines Value Links : Search engines work off a number of signals, but two of the most important are content and links. In this video, Rand Fishkin explains the basics of link evaluation.
MozCast : Is Google updating it's algorithm as we speak? MozCast is the Google algorithm weather report, so you can see how much Google results are changing each day.
Most Recent Articles on Search Engines
How to Optimize Existing Content for Featured Snippets — Whiteboard Friday
In today’s episode, Crystal discusses how featured snippets show up in several different parts of the SERP, giving you lots of good value for organic reach, and how to claim those opportunities for your existing content.
2022 YouTube and Video SERP Result Changes
In mid-October, we noticed a drop in this type of video result, and that drop became dramatic by late-October. Did Google remove these video results or was our system broken? As it turns out, neither — video results have split into at least three distinct types (depending on how you count).
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Local Pack Header Specificity Vanishes while Local Packs Downtrend
In July of this year, Moz published a report analyzing an element of Google’s local results we termed “local pack headers”. About a month after publication, members of the local SEO community began noticing that the extraordinary diversity of headings we had captured had suddenly diminished. Today, Miriam presents a quick follow-up to the manual portion of our earlier study in an effort to quantify and illustrate this abrupt alteration.
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3 Important Google Updates to Understand — Whiteboard Friday
With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important search engine updates that can affect your SEO strategies.
A Different Way of Thinking About Core Updates
Google algorithm updates seem to come in two main flavors. There are very specific updates, like the Page Experience Update, which tend to be announced well in advance, provide detailed information on how the ranking factor will work, and eventually arrive as a slight anti-climax. This post is about the other flavor: the updates announced when they're happening or have already happened with vague guidance. The kind that can have cataclysmic results for affected sites.
![How to Optimize for Google's Featured Snippets [Updated for 2022]](https://moz.com/images/blog/banners/599c98d541a541.28015161_2021-03-30-231401.jpg?auto=compress%2Cformat&fit=crop&dm=1617146041&s=9cebbb7be11bc8c8e7bca367b05abd69)
How to Optimize for Google's Featured Snippets [Updated for 2022]
Google’s featured snippets started as an experiment almost a decade ago. They have since become an integral part of Google’s SERPs, showing up for lots of queries. Making them part of your SEO strategy is essential to build more traffic.
How Helpful Was the Helpful Content Update?
On August 25, 2022, Google started rolling out the Helpful Content Update. Our resident search scientist and MozCast wrangler, Dr. Pete, looks at the results by comparing data two weeks on either side of the latest Google algorithm update.
5 Things I Learned About E-A-T by Analyzing 647 Search Results
How can SEOs possibly prove to Google, amid all the noise and competition and other experts out there, that their clients deserve a place on Page 1? To find out, Molly compared the top results on hundreds of SERPs to determine what actually proves E-A-T.
TikTok SEO: Is TikTok Going to Replace Google?
User behavior on TikTok has been evolving as its popularity grows. We’ve seen the app go from dancing teenagers to influencing shopping behavior across the world. Now, the next step for TikTok seems to be turning into the next big search engine. What does it mean for SEOs?
Why It's Getting Harder to Rank for Some Commercial Keywords (+ What You Can Do About It)
When the team at Brafton discovered they were being unseated in the SERPs for some commercial keywords by directories, they dug into the data to find out why and how it was happening.
Freshness & SEO: An Underrated Concept
After working with a news organization and testing the learnings from that work on other sites, Chris and his team started to see the immense power that freshness updates could produce in SEO. In this post, he explains why the entire SEO community has underrated the concept of “freshness”, and how to start optimizing for it.
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Planning for a Post-Local-Pack Possibility
Local SEOs are accustomed to continuous change in the SERPs, but if the American Innovation Online Choice Act becomes law and prevents monopolies like Google from preferencing their own assets, we need to prepare for what could be the largest search overhaul we’ve ever seen.
SEO in Real Life: Harnessing Visual Search for Optimization Opportunities
In this sneak peek of her MozCon 2022 presentation, Crystal shows how, though SEOs have little control over which photos people take, we can optimize our brand presentation to ensure we are easily discoverable by visual search tools.