How it works
Enter a URL or keyword to discover and prioritize the best keywords to target.
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Get a comprehensive keyword analysis, suggestions, and more!
Do better keyword research in less time. Identify which keywords your site could rank for right now and find high-impact suggestions.
500
million keyword suggestions
180
million fresh ranking keywords
170
Google search engines
Perform in-depth keyword and SERP analysis with the industry-leading keyword research tool.
Analyze keywords by search volume
Effectively predict how much search volume a keyword will receive with more than 95% accuracy.
Generate and save keyword lists
Comprehensive scoring helps you prioritize keywords by topic or focus in one place to use as a keyword planner.
Export your data
Easily export keyword research suggestions, analyses, and lists into metrics-rich, well-formatted CSVs.
Find keywords in question format
Stay ahead of the curve by targeting long-tail keywords with high relevance, broadly related topics, or keywords in the form of questions.
Sort by predictive keyword metrics
The Keyword Difficulty, Volume, and expected Organic Click-Through Rate scores help predict your ability to rank and drive traffic.
Review SERP details by keyword
Understand why pages rank where they do with a SERP analysis breakdown of the elements and link data at each ranking position.
Check Keyword Difficulty
Moz’s proprietary Keyword Difficulty score shows how easy (or hard) it is to rank on each SERP.
Take your SEO strategy global
Search keyword suggestions and ranking keywords by country for better international SEO strategies.
Perform competitive keyword analysis
See what keywords your site ranks for and discover your competitors' most important keywords.
Moz’s Keyword Explorer neatly ties together keyword research metrics and makes complex analysis easy so we can spend less time in spreadsheets and more time generating qualified website traffic.
Part of the most trusted SEO analytics platform
Keyword Explorer is part of the entire Moz Pro SEO analytics platform. Improve the ROI of your content strategy with competitive intelligence and actionable recommendations.