Your businesses social media presence plays a complimentary role to your SEO strategy and efforts. The two of the main goals of any work in SEO are attracting traffic to your site and earning links to help your site rank higher in SERPs. Both of those goals involve convincing people to take action, so social media can play an important role. Industry influencers can be pivotal in your content promotion strategy by lending megaphones to your SEO & content marketing efforts.
This page serves as a hub of knowledge about how social media impacts SEO. You'll find content here that's useful for people of all skill levels.
How to Approach Social Media like Big Brands
Presented by Adria Saracino at MozCon Local 2016
Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat, Periscope... the seemingly never-ending world of social media can leave even the most seasoned marketer flailing among too many tasks and not enough results. Adria will help you cut through the noise and share actionable secrets that big brands use to succeed with social media.
Building a Social Following Locally
Social media can be a powerful tool for local businesses. Learn the basics of using social media for local marketing in this article.
Facebook Marketing for Local Businesses
Why should local businesses use Facebook for marketing, and how can they get started with the network? Learn in this article.
Leveraging Twitter for Local Marketing
This article covers the basics of how to leverage Twitter to aid in local marketing efforts.
Using Pinterest for Local Business Marketing
This article covers how to set up a business account on Pinterest and get started using the social media network for local marketing efforts.
Local Marketing on Other Social Networks
Beyond Facebook, Twitter, and Pinterest, what other social media networks should local businesses use to enhance their marketing efforts? Learn in this article.
MozCon Video Bundle
Did you miss this year's MozCon? Now is your chance to experience what everyone has been talking about! We have over 19 hours of actionable inbound marketing knowledge.
Powerful Brands Have Communities
Presented by Tara Reed at MozCon 2017
You are laser focused on user growth. Meanwhile, you're neglecting a gold mine of existing customers who desperately want to be part of your brand's community. Tara Reed shares how to use communities, gamification, and membership content to grow your revenue.
The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic
Presented by Kane Jamison at MozCon 2017
Digital marketers are ignoring huge opportunities to promote their content through paid channels, and I want to give them the tools to get started. How many brands out there are spending $500+ on a blog post, and then moving on to the next one before that post has been seen by 500 people, or even 50? For some reason, everyone thinks about Outbrain and native ads when we talk about paid content distribution, but the real opportunity is in highly targeted paid social.
Thinking Smaller: Optimizing for the New Wave of Social Video Platforms
Presented by Phil Nottingham at MozCon 2017
SnapChat, Facebook, Twitter, Instagram, Periscope... the list goes on. All social networks are now video platforms, but it's hard to know where to invest. In this session, Phil will be giving you all the tips and tricks for what to make, how to get your content in front of the right audiences, and how get the most value from the investment you're making in social video.
What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level
Presented by Daniel Russell at MozCon 2017
It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. This MozCon video has actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit.
How to Get Big Links
Presented by Lisa Myers at MozCon 2017
Everyone wants links and coverage from sites such as The New York Times, the Wall Street Journal, and the BBC, but very few achieve it. This is how we cracked it. Over and over.
Totally Excellent Tips for Righteous Local SEO
Presented by Greg Gifford at MozCon Local 2017
Learn about the latest updates to Local SEO, including the 2017 Local Search Ranking Factor study results. Learn how to be more successful at selling your services and setting client expectations for Local SEO. Then, based off the hot-off-the-presses LSRF 2017 data, learn exactly which signals matter the most for local visibility and how to optimize them.
How to Earn Links to Your Local Business
Presented by Rhea Drysdale at MozCon Local 2017
What’s the value of a backlink and how do you get links to your site today? This session will show you how to discover relevant and natural backlink opportunities to your website specifically from local press and media.
Social Media: People First, "Rules" Second
Presented by Dana DiTomaso (she/her) at MozCon 2016
You can follow all the “rules” about perfect post length, perfect time to post, perfect image size, and everything else and still not see any financial impact from social media. Dana doesn't think social media should always revolve around community building and group hugs. When you show the right people what they want to see, when they want to see it, you'll start attributing revenue increases to social media efforts.
How to Do Reputation Marketing
Presented by Rhea Drysdale at MozCon 2016
Dig into the discipline of reputation marketing and strategy. Rhea will show you what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business costs.
Creating a Social Media Marketing Strategy from Scratch
This Mozinar walks you through a 7-step strategy for creating your own effective social media marketing strategy from scratch.
Social Content and Engagement
How can you identify what content is getting - or will get - the best engagement rates? This Moz Academy video explores how to answer this question.
Finding the Right Time to Share Posts
When should you share content on social media? This Moz Academy video walks through how to identify when your audience is active on social so you can ensure your content is getting in front of the right people at the right time.
Measuring & Testing Social Media Efforts
In this Moz Academy video you'll learn about measuring and testing your social media efforts. We're going to walk you through a few reasons why, how, and what you should test when it comes to keeping track of social media metrics.
What to Share on Social Networks
Precisely what to share on social media can be a challenge for folks who are just starting out in social media marketing or who aren't seeing seeing traction and engagement with their long-term campaigns. This Moz Academy video can help provide a solution.
You Need Audience Personas — Not Buyer Personas
Presented by Amanda Natividad (she/her) at MozCon 2022
Traditional buyer personas help your marketing team make decisions and run campaigns for your ideal customers. But even when done right, buyer personas don’t benefit half your marketing — the half that’s not customer facing. Instead, consider a suite of audience personas that supports a holistic business and marketing strategy. Your audience personas go beyond helping your performance marketing team, and they’ll help your content marketing, PR, brand, and events teams drive better business results.
How Social Media Trends Can Influence Your SEO
If taking advantage of social media trends in one way or another isn’t a part of your brand’s digital marketing strategy just yet, read on. This article will show why it’s important to jump on board, and provide you with a list of actionable steps to do so successfully.
The Four Pillars of Relevancy: How Digital PR Campaigns Can Lead to Gains in Every Sector
Rebecca explains how a relevant digital PR campaign can lead to commercial gain, and takes you through the steps to get there.
Myths, Misconceptions, & Mistakes (Lessons Learned from a Decade in Digital PR)
Presented by Hannah Smith (she/her) at MozCon 2022
For more than 11 years, Hannah’s been tasked with coming up with content ideas that people will share and journalists will write about. In this session, she’ll be sharing some of the most important lessons she’s learned along the way.
Influencer Marketing for SEO and Authority
Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.
How Contextualizing Topics can Lead to Press-worthy Content for Your Brand
The team at Stacker has mastered how to create newsworthy, data-driven stories for their newswire. Contextualizing topics, statistics, and events serves as a core part of their content ideation process. Today, Amanda shares their winning strategy so you can create content that has real news value.
The Ultimate Guide to Digital PR
The team at Go Fish Digital shares their strategies for building links through digital PR.
How to Calibrate Your Brand Voice to Your SEO Advantage
One of the best ways to stand out from the herd of businesses in your niche is to develop a unique brand voice for your company – one that will appeal to customers and get noticed via SEO. This article will show you a few tricks to help develop a unique voice, structure your content, and turn Google’s algorithms to your advantage at the same time.
How to Turn One Piece of Content into Multiple for SEO
As people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness.
Great Expectations: The Truth About Digital PR Campaigns
Presented by Shannon McGuirk at MozCon Virtual 2020
In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.
How to Build a Global Brand Without a Global Budget
Presented by Phil Nottingham at MozCon Virtual 2020
As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.
Keywords Aren't Enough: How to Uncover Content Ideas Worth Chasing
Presented by Ross Simmonds (he/him) at Mozcon 2019
Many marketers focus solely on keyword research when crafting their content, but it just isn't enough if you want to gain a competitive edge. Ross will share a framework for uncovering content ideas leveraged from forums, communities, niche sites, good old-fashioned SERP analysis, tools and techniques to help along the way, and exclusive research surrounding the data that backs this up.
How to Supercharge Link Building with a Digital PR Newsroom
Presented by Shannon McGuirk at Mozcon 2019
Everyone who’s ever tried their hand at link building knows how much effort it demands. If only there was a way to keep a steady stream of quality links coming in the door for clients, right? In this talk, Shannon will share how to set up a "digital PR newsroom" in-house or agency-side that supports and grows your link building efforts. Get your note-taking hand ready, because she’s going to outline her process and provide a replicable tutorial for how to make it happen.
5 Real Examples of Advanced Content Promotion Strategies
If you're looking to grow, your content promotion needs to move beyond mere social promotion. See how advanced content promotion strategies are working for successful companies and take away solid strategies you can emulate for improved growth.
A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence
YouTube is a huge search engine in its own right, and growing your presence there can be valuable for your brand, your presence in organic Google SERPs, and more. Check out this guide that walks you through methods of setting up and growing your YouTube presence, as well as tool suggestions and pro tips along the way.
Should SEOs & Content Marketers Play to the Social Networks' "Stay-On-Our-Site" Algorithms?
Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to balance your efforts going forward.
Rankings Correlation Study: Domain Authority vs. Branded Search Volume
Is branded search volume as important as link metrics when it comes to ranking? Check out the results of this correlations study and explore how these factors might influence the SERPs.
Creating Influencer-Targeted Content to Earn Links + Coverage
Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience.
Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic
Nearly all of us tweet links to our content, but we're often lacking the knowledge of how to make that work most effectively. In today's Whiteboard Friday, Tara Reed of appswithoutcode.com walks us through the three primary parts of her strategy.
What's the Real Relationship Between Organic Rankings & Social Shares? (Hint: They're Related, But Not the Way You Think)
Why do top-performing posts often also have a high number of shares? What exactly is causing these observable correlations? Larry Kim shares the results of his study and delves into answering these burning questions.
How to Craft an Advanced Social Content Strategy
Struggling to stay organized on social media? Sick of constantly trying to balance out an overwhelming amount of content? In this webinar we'll cover how to streamline your social media marketing by building a clear, actionable content strategy that will simplify your routine and save hours a week.
How to Integrate PR into SEO Strategy
This webinar explores how traditional public relations can be used to build brand awareness and earn backlinks. We'll talk through goal & target market identification, messaging and positioning, media list creation, press release development, and pitching. Dive in!
The Science of Writing Must-Click Headlines on Social Media
In this webinar, we'll show you how to write irresistible headlines with a little help from sociology, psychology, and Buffer's own recent research. By the time you leave, you'll also have a game plan for A/B testing your own headlines and vetting potential content for proven success.
Local Ads on Facebook
Learn about using ads on Facebook for your local business or clients in this Moz Academy video.
Is social networking really worth all the effort?
Is social media really worth all the effort? Can it actually influence - let alone benefit your SEO and search marketing efforts? See what the community's saying in this Q&A post.
Relationship Building for Links
Learn how relationship building can help with your link earning efforts.
Are press release sites useful?
Does publishing content like newsletters, eBooks, or whitepapers on press release sites actually help marketing and SEO efforts? This Q&A post explores the opinions.
YouTube: The Most Important Search Engine You Haven't Optimized For
Presented by Phil Nottingham at MozCon 2014
Phil will take a deep-dive into YouTube, the world's second biggest and most forgotten search engine, looking at the best ways to use the channel on both a strategic and tactical marketing level, no matter your budget.
Mad Science Experiments in SEO & Social Media
Presented by Rand Fishkin at MozCon 2014
Whether it's anchor text or sharing on Google+ instead of Facebook, Rand's spent the last few months formulating hypotheses and running tests, and now he'll share these fascinating results to help you.
Leveraging Community for SEO + Social Boosts
Presented by Kristy Bolsinger at MozCon 2011
Kristy works as a Social Business Consultant for Ant's Eye View based in Seattle. Her philosophy is simple. You're running a business. Your customers want what you have to offer. The best way to reach them and to keep them coming back is to create the best customer experience for them as you can. Learn how Kristy does her job, including the tools, processes and metrics that matter for success.
8 Can't-Miss Off-Page SEO Strategies to Build Your Online Reputation
Earn brand mentions, rankings, traffic to your site, and conversions using these off-page SEO strategies: building your brand, leveraging social media, playing around with content types, and more.
Offline & Organic: The Two Rivers That Feed Modern Local SEO
When the local SEO industry is in the midst of a sea change & Google's willing to change the rules at a moment's notice, your best bet is to safeguard your efforts with an offline and organic approach.
Marketing Innovations: Creative PR, Content, and SEO Strategies'
Presented by Lexi Mills at Mozcon 2015
Lexi shows you how to apply strategies used in emerging markets to grow the success of your PR, SEO, and content work from bathrooms to rock bands.
Ultimate Search and Social Mashup: Expertly Curate Owned Audience Cookie Pools
Presented by Marty Weintraub at Mozcon 2015
Stay relevant, marketers! Learn to mine merged search and social data to build audience-based cookie pools for performance marketers to exploit.
Social Engagement Metrics That Matter - Measuring, Tracking, and Reporting FTW
Let's be real here, measuring your social efforts is a pain in the butt. It's simple to track followers and see which platforms send you traffic, but how do you know that you're meeting your goals?