25.5%
increase in organic traffic
86%
of keywords ranking in the top 10
33.2%
growth in revenue year-over-year
“2018 was by far our best year as a company. We wouldn’t have been able to achieve this growth without Moz.”
Client: Wristband Resources
Industry: E-Commerce | Location: Global
Wristband Resources is an e-commerce brand that supplies wristbands for sporting events, conferences, VIP gatherings, and more. They have a wide selection of wristbands to choose from and one of the best turnaround times in the industry.
Challenge: Sustaining growth with a small team
In the months leading up to 2018, Ed Kozlowski and the rest of the marketing team at Wristband Resources set an ambitious goal: make 2018 their best year yet in terms of revenue and organic traffic growth.
It was a lofty ambition. Their team was small, their budget tight, and—in the six years Ed had been with the company—they’d already successfully tripled Wristband Resources’ organic sales growth.
But Ed was confident that there were even more improvements to be made—and he knew that
Moz Pro would help them identify and implement optimizations and achieve their ambitious goals.
“Continuing to grow becomes harder and harder as you climb up the ladder. So, when we set our most ambitious revenue goal ever for 2018, I knew it was going to be a challenge. Moz made it so much easier.”
Solution: An all-in-one suite of SEO tools
Since 2012, Moz Pro campaigns have helped Ed and his team monitor SERPs, discover areas for improvement and provided him with the visibility he needs to make quick and insightful changes at a glance.
But he knew that to make 2018 their best year ever, he would need to plumb the depth of Moz Pro’s features.
Ed kicked off 2018 by using Moz’s Site Crawl to audit their three main sites. This enabled him to identify and fix on-site problems that would impede rankings and conversions—from critical crawl issues all the way down to smaller issues with metadata, etc.
Next, Ed used Rank Tracking to analyze Wristband Resources’ visibility in SERPs, and Keyword Explorer to find the best keyword groups to target. From there, Ed used MozBar and Page Optimization to improve existing landing pages.
Finally, Ed used Link Explorer to monitor link strength and discover new link building opportunities. Moz’s updated link index boasts 40.7 trillion links, making it one of the largest, fastest, and most accurate link building solutions on the market.
“We invest a lot in link building, so it’s imperative that our sites are set up to rank for relevant and valuable keywords. Moz Pro allows us to grade the changes we make before search engines do, monitor page performance, and see what we need to do next.”
Results: Aggressive revenue growth year-over-year
After a full year of making intensive SEO improvements through Moz Pro, Ed’s hard work paid off—86% of their keywords now rank within the top 10 Google results.
As a direct result, 2018 was Wristband Resources’ best year in terms of organic growth. Year-over-year, their revenue grew by 33.2% and their organic traffic increased by 25.5%. In other words, since adding an internal digital marketing team, organic traffic has increased 7x and revenue from organic sales growth is 4x higher.
Thanks to Moz Pro, Ed and his team achieved their goal and did it without needing to hire more people. Moz gives them all the crucial insights they need at a glance, enabling them to stay agile in a very competitive niche market.
Now Ed and his team perform on-page optimization, keyword research, and link building on a daily basis. Their new goal? Keep growing, and make next year their best year yet.
“Moz Pro campaigns have been my go-to SEO solution for the past seven years. I’m not sure what we would do without it.”
How Wristband Resources uses Moz Pro:
Keyword Explorer
to strategically identify and track high-value keywords
Link Explorer
to monitor Page and Domain Authority Scores and assess link strength and value
Site Crawl
to find and fix on-site errors before they impact SERP ranking
Craving sustainable growth? Get the right tools.
Moz Pro is your all-in-one SEO solution for monitoring site health, improving rankings, and attracting more sales-ready leads.
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