Summary

Domain Authority has been a key metric in the SEO industry for years, but that industry has evolved — and so has DA. To better correlate with search engine algorithm updates and changes in the SERPs, we’ve refreshed and revamped the Domain Authority algorithm. Predicting a site’s ranking potential is now more accurate than ever.

But we know change is hard, and explaining change can be even harder. In this webinar, you’ll learn the ins and outs of the new Domain Authority, as well as practical strategies for how to use it:

  • Primary use cases for DA in your SEO strategy and reporting
  • Where to find the new Domain Authority within Moz
  • What considerations went into building the new algorithm

Presented by:

Brian Childs, Senior Product Manager, Moz

Neil Martinsen-Burrell, Senior Data Scientist, Moz