+18%
Increase in the average position for “Reviews”-related keywords
#1
for a competitive keyword phrase leading up to the iPhone launch.
↗︎
increase in owned snippets for AMP, Organic, and Ratings
Client: Trusted Reviews
Industry: Digital Publisher | Customer since 2020
Trusted Reviews is a one-stop shop for independent expert reviews, news, and buying guides about consumer electronic products.
By thoroughly testing every product they review and not accepting free tech from vendors, Trusted Reviews ensures unbiased and independent advice for consumers.
“No other solution else does what STAT does. You can easily filter through the top hundred SERPs for individual keywords. You can dig into your fully-parsed SERP archives for trend research. When you’re comparing the quality of its tracking, customizability, and reporting features—you can’t get that anywhere else.”
Challenge: Creating content to dominate volatile SERPs
Eamon Looney, Head of Audience and SEO at Trusted Reviews, understands that high-level insights into keyword performance are important. Overviews are great for getting buy-in and explaining search engine optimization to non-SEOs and C-suite decision-makers.
But when it comes to optimizing content to rank in volatile SERPs, overviews aren’t enough. Eamon needs comprehensive data to answer essential questions, including:
Did an algorithm change impact our position? Which keywords were impacted? Were our competitors impacted, too?
That’s why Eamon turns to STAT.
Fresh insights, delivered daily, help Eamon to scale keyword tracking according to his needs. Granular insights into competitor performance and ranking changes enable him to pivot faster than weekly trend reports alone would allow.
“STAT isn’t the prettiest tool,” he laughs, “but it has the most data, and it saves me the most time.”
This speed of execution helped Trusted Reviews navigate Google SERPs when the iPhone 12 launched in late 2020.
“I’ve tried Rank Ranger. I’ve tried Cognitive SEO. I’ve tried tracking keywords through Ahrefs. After all of that, I found that STAT is the most detailed solution—the one that gets you the most information you need.”
Solution: Suite of tools to dominate volatile SERPs
In 2020, Apple canceled most of its normal unveiling events. Reviewers, like consumers at large, didn’t learn release details about the iPhone 12 until the online reveal on October 13.
After the unveiling, Trusted Reviews had mere hours to pivot their content strategy. They needed to quickly transition from speculation pieces to review articles, cover the iPhone 12 from every angle, and optimize for new and competitive high-traffic keyword phrases.
Eamon was prepared. With STAT, he was able to track daily SERP fluctuations, filter through comprehensive search results for organic and paid rankings, and navigate SERP feature opportunities for maps, images, and news.
These insights guided Trusted Reviews’ content strategy. When content was or wasn’t working, Eamon could dig into STAT’s raw data, figure out why, and continue optimizing.
“STAT always gives you a data point to base the conversation off to tell the story of why your ranking or position is changing.”
STAT’s seamless integration with Google Data Studio made it easy to export search data, combine it with other data points, and slice and dice it however Eamon wanted. STAT’s popular dynamic tagging capabilities gave him the freedom to customize, segment, and report on keyword groups.
“A lot of other tools include daily tracking as a paid extra feature. With STAT, daily tracking is what it does. It’s not optional; you don’t pay extra for it. Being able to pull raw data, updated daily, and segment it is extremely important.”
Results: SERP insights become game-changing opportunities in record time
With STAT’s granular insights, Eamon had a clear picture of how Google was treating Trusted Reviews’ SERPs. Ranking insights showed him where to shift his focus and what to prioritize the moment the iPhone 12 was unveiled.
As a result, Trusted Reviews:
- Saw a spike in owned featured snippets for AMP, Organic, and Rating Snippets within two days of the unveiling.
- Increased the average position for “Reviews”-related keywords by 18% between Oct. 13 and Nov. 13.
- Secured the #1 spot for a highly-coveted and competitive keyword phrase in the days leading up to the launch.
When a Google update later pushed Trusted Reviews down in Google results, Eamon used STAT to track the fluctuations, understand what was happening, and make adjustments.
Before STAT, it could take up to two weeks to discover how various keywords were impacted and which competitors were benefiting in the SERP. With STAT, that same discovery process takes just two days.
For highly-searched product launches, like the iPhone 12, dominating SERPs has a huge financial benefit for Trusted Reviews. More clicks means more ad revenue, so the monetary discrepancy between ranking #1 and ranking #10 is monumental.
With STAT, Eamon has the insights he needs to stay competitive and dominate SERPs at his fingertips. The ability to adjust content strategies in hours instead of days saves him time and money.
“Within 24 hours of a Google update impacting our rankings, I was able to see what keywords were hit, how hard they were hit, and the sites that benefited. This took discovery down from about two weeks to two days, which helped us quickly decide what our next actions should be.”
Trusted Reviews loves STAT's
SERP Insights
Identify the kinds of content Google favors for certain keywords
Granular Data
Track daily rankings, SERP changes, and keyword performance
Competitive Insights
Analyze your share of voice against your top SERP competitors
Custom Reports
Communicate the value and impact of your SEO efforts
Daily rankings and SERP analytics help your business grow.
Get the insights you need to dominate SERPs with STAT.
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