44%
increase in organic traffic year-over-year.
95%
of target keywords on page 1
625+
new backlinks in just 2 months
“Moz’s all-in-one toolkit has been the backbone of our services for a long time. We set it up on day one, and we continue to rely on its insight to have stability in our service as we help our clients grow their brands and succeed in search.”
Client: Tinuiti
Industry: Performance Marketing Agency
Location: New York, NY
Tinuiti is an award-winning digital marketing agency that connects brands to their customers on all of the biggest platforms, including Google, Amazon, and Facebook. They rely on best-in-class analytics to continue delivering exceptional performance marketing campaigns and help their clients grow.
Challenge: Gaining mission-critical metrics to help clients grow their business
Tinuiti helps brands grow. Every link they build, campaign they launch, and on-site element they optimize works toward the goal of helping their clients gain ground in search and win more business.
But to help their clients succeed, Tinuiti needs immediate access to accurate data points that clearly highlight areas for improvement.
Without a comprehensive link research tool, discovering link building opportunities is tedious, time-consuming, and leaves Tinuiti vulnerable to low-quality or even spam links.
Without a keyword research tool, Tinuiti lacks clarity into the traffic-driving keyword opportunities they need to help their clients dominate branded keyword search in their niche.
Tinuiti also needs a clear roadmap to help them discover and take steps to correct site-crawl and optimization issues. This insight is critical for helping their clients develop long-term SEO strategies.
And helping clients build, track, and adjust marketing campaigns that ultimately grow revenue would be impossible without a clear view of how Domain Authority is trending. Every campaign would just be a shot in the dark.
Prior to 2012, Tinuiti was using several tools but none provided the in-depth, cohesive data they needed. Then they adopted Moz Pro. Moz’s all-in-one tool suite enabled them to transform their offering and provide holistic SEO services to clients in a wide array of industries.
“When we began growing our services to include SEO, we needed a solution that gave us all of the critical insight we required in one easy-to-use tool suite. Moz Pro is that solution.”
Solution: Actionable insight Tinuiti can rely on
With Moz Pro, Tony Edward, SEO Director at Tinuiti, has everything he needs to build authoritative links, conduct comprehensive keyword research, discover meaningful SEO opportunities, and ultimately help his clients outrank their competitors.
Moz Pro’s all-in-one toolkit is the Swiss Army Knife Tinuiti uses to solve all of the challenges their clients face:
When clients need help building, monitoring, and adjusting new marketing campaigns, the first thing Tony and his team check is Moz Pro’s website rank tracking.
He says, “Tracking campaigns in Moz allows us to measure multiple data points over time, including rankings, crawling, and Domain Authority, and see how we’re trending.”
When clients need to improve their rank in Google search, Tinuiti uses Moz’s On-Page Grader to determine how well service pages are optimized for certain keywords. Granular insight enables them to make specific recommendations to their clients.
Site Crawl simplifies the otherwise tedious task of finding and fixing on-site issues. With crawlability impediments clearly laid out and actionable steps recommended, technical SEO is a breeze.
Link Explorer enables Tony and his team to monitor link building campaigns at the highest level, assess the quality of incoming links, and track which links stem from which campaign. It also makes it easy to filter out spam links that might weaken a client’s authority.
And when clients want a progress report on their overall link authority, Domain Authority is the one number metric they trust. Tony says that clients love receiving an aggregate number to help them understand how they’re ranking — and how their results stack up against competitors.
Tony is such a believer in Moz that he and his team have been using Moz Pro as their #1 solution for over seven years. In that time, they’ve added other Moz products to their lineup, including:
- Moz Local – the only tool they use for local search presence optimization.
- STAT Search Analytics – which offers even deeper SERP analytics, including large-scale rank tracking.
“We love Moz’s campaign feature where we can track Domain Authority for our clients and their competitors over time. Also, being able to track spam links is invaluable as a preventative measure.”
Results: Clients dominating branded keyword search in their vertical
With Moz, Tinuiti clients have achieved outstanding results in small timeframes.
Following a complete rebranding and a website migration to a new domain, Tinuiti was able to help DFIN develop a long-term SEO strategy to optimize growth, dominate branded keyword search in their niche, and integrate SEO best practices into their day-to-day marketing strategies.
As a result, DFIN’s total keyword rankings increased by 1,143% and their organic traffic shot up 44% year-over-year.
According to DFIN’s VP of Digital Marketing and Media, “[Tinuiti] helped us to successfully grow our brand terms and Domain Authority, exceeding some of our competitors.”
But that’s not all. With Moz, Tinuiti was able to help another client in the athletic wear industry gain 625 new links and rank in the top 10 search results for 88 out of 92 target keywords — all in just two months.
While many agencies struggle to find their edge in the increasingly complex and ever-changing world of search engine optimization, Tinuiti is able to deliver stable service and game-changing improvements to their clients time and time again with Moz Pro.
“Moz includes all the data points we need, including rankings, site crawl data, links, and — of course — on-page optimizations. It helps us understand what’s happening holistically, so we can improve our clients’ backlink profile, search visibility, and Domain Authority.”
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