@stephedwa

Hi Stephedwa

It looks like you're doing fine with the basics, so it'd take a lot more familiarity with your site to make decent suggestions.

As with the other example in this thread, I can only suggest the first few things I notice when glancing at the page.

And similarly, this page seems to go after what I guess are a few different intents:

• Jet Ski Hire prices - a price list / FAQ style intent
• Jet Ski Hire - an intent to hire a jet ski
• Jet Ski Experience - an intent to have more of a guided / supported experience, perhaps for someone who has never driven a jet ski before

Even the title mixes and matches on these, it's likely that dedicated content for each intent would do better and feel less keyword stuffed.

@vbsk

Domain migratioins can potentially keep most of the traffic, but with something like an old forum this seems unlikely - there's going to be a lot of pages, they're very old so won't be crawled often, and as it's probably not the main focus of your business, I suspect the migration won't receive the full attention of an SEO team.

As such, I'd say this question comes down to which you value most, out of organic traffic to the forum as it stands, and completing this software migration.

@CarlitayBeni

Sorry for the slow reply.

You can definitely obtain relevant traffic from sites like these, but links are likely to be nofollow.

@sonic22

Changing URLs in any way will hurt your rankings - the process of redirecting the old URL to the new one causes a loss of equity which then has to gradually be rebuilt.

That said, for new URLs, I would say the only relevant consideration is how the URL will appear in search results and browsers as readable, or not, to human users.

@ajegunle

Like our competitors and like Google themselves, we crawl all pages in an ongoing process, with some being re-crawled more often than others, depending on their seeming importance etc.

The larger number of backlinks in SEMRush vs Moz in this case could simply be a fluke of which pages were higher up the queue in which tool. Or, it could be that they're counting slightly different things - dead links, links on duplicate (canonicalised) pages, etc.

@JamesDavison

That's a nice site, and those are beautiful cars!

Two main ideas come to mind for me looking at this page - and they're both ideas, not recommendations. You should test, cautiously.

The first is that your sitewide navigation is fairly light. You say this is one of your most popular pages, but there is no sitewide link. Perhaps a small drop-down top-nav would help?

The second is that this page seems to muddle intents - it's a commercial page, sellng E-type tyres. But it also contains a wealth of information, written in verbose prose. Above the fold on my laptop, I can't even see that it's possible to browse tyres on this page. Whilst I understand the need to have some copy and information on commercial pages so they don't end up too thin, perhaps you could consider splitting it out - on the commercial page, feature the most specific and pertinent information to a buyer, in easily digested form. On a separate "E-type tyre buying guide" page, feature the more elaborate information. As I say - just an idea.

I also notice what I think is an attempt to occasionally use American spellings (tire) - I think Google sees through this kind of thing these days, and your buyers will expect to see a consistent spelling.

@ahmadmdahshan

There's two answers to this.

One is that whilst it's best practice for all URLs to have a canonical (even if it's self-referencing), if this resource has no duplicates, it's not mandatory.

The other is that yes, you can add a canonical tag to a web page. You'd have to do it at the HTTP header level.

https://developers.google.com/search/docs/crawling-indexing/consolidate-duplicate-urls#rel-canonical-header-method

@haris313

In some ways, aiming for a specific DA is probably not the right approach. DA is a useful metrc for predicting how well a site might rank against another, all things being equal, but there's a lot of nuance to what might help you succeed for a given query.

That said, for newer sites, some links are certainly helpful. There's no one way to go about it.

I'd suggest for a new blog, start by producing some resources you feel others might find useful, entertaining, or otherwise remarkable. Then, find ways to get these in front of people who might consider linking to you from their own sites - perhaps share the resources with your social media followers, email journalists from relevant publications, or engage with platforms like Reddit or forums.

@PeterGolze

Assuming your Hreflang is consistent, which it appears to be, and all variants are crawled and indexed, this usually occurs when the differences between the pages are too minor.

You might be able to see in GSC if Google is considering the /en/ version to be the canonical of the /en-gb/ version, for example, contrary to your tagging.

If that is indeed the case, your options are to either to make the variants more different, or reduce the number of variants until they are all significantly different.

@goliath91

The contradictory GSC report is curious. My guess without more info is that either Google has not found the redirect, or cannot see the redirect.

When I checked some pages myself e.g. https://sa-state.cataloxy.net/firms/adelaide-airport.htm, they are not redirected. Is this intentional?