Spam Score
Frequently Asked Questions
What's Covered?
In this guide you’ll learn more about the Spam Score section of your Moz Pro Campaign. For further information about Spam Score please see our Link Explorer guide. Looking for information on how to investigate and improve your Spam Score? Be sure to check out our Investigating Spam Score guide.
Quick Links
Please note: You can read the full guide to Moz's Spam Score in the Link Explorer section of the Help Hub. You'll find FAQs about the factors used to make up Spam Score, along with information on our link index data, and more. Stick around on this page to learn more about how to use the Spam Score section of your Moz Pro Campaign.
Spam Score in Your Moz Pro Campaign
From your Moz Pro Campaign select Links > Spam Score from the menu on the left.
You can view your own site's Spam Score and a breakdown of the Spam Score for your backlinks. You can also compare your Spam Score with your competitors by selecting them from the dropdown menu. A more indepth link profile comparison is available in Link Explorer.
You'll see your own site's Spam Score, along with a breakdown of your Spam Score for the sites that are linking to your site.
A score of 1%-30% is considered a Low Spam Score.
A score of 31%-60% is considered a Medium Spam Score.
A score of 61%-100% is considered a High Spam Score.
Below that, you'll see a chart that gives you a visual representation of your backlink profile Spam Score. You may want to pay attention if you have a lot of links in the higher % ranges.
We always recommend investigating further before you take any action to remove of disavow links. Well established links, even with a higher Spam Score, can still add value and authority to your site.
Click on the URL to visit the page and investigate its relevance. You can also export to CSV for your records or to provide the data to a client or colleague.
Understanding Link Terminology
More definitions are available on our Glossary.
Domain Authority (DA) - Domain Authority is a Moz proprietary metric from 1-100 which predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics.
Page Authority (PA) - Page Authority is a Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics.
Inbound Links (backlinks) - An incoming link from a page on another website back to your own site.
Ranking Keywords - Number of keywords for which this site ranks within the top 50 positions. Defaults to Google US in Link Explorer, more locations are available in Keyword Explorer.
Spam Score - Represents the percentage of sites with similar features we've found to be penalized or banned by Google. This does not mean that the site is spammy. It’s best to use this is a guide to potentially spammy sites for further investigation.
Linking Domains (Total Linking Root Domains) - Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
Links via Redirect - Inbound links pointing to a URL which redirects to the site you are tracking or researching. If page X links to page Y, and page Y has a redirect to page Z, the link from page X will show up as a link "via redirect" to page Z.
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