Leveraging the combined power of your franchise in social media
Should your brand consolidate control of social at corporate, or invite local franchisees to take part in creating content? Corporate expertise and polish can combine with local knowledge to create a combination of strengths that outpace chain store marketing. Discover some of the models franchisers are using and how they make them work in this guide — an excerpt from The Practical Guide to Franchise Marketing.
We'll share:
- Common models for franchise social media ownership
- A breakdown of who shines brightest in which social channels
- Advice for franchisees and franchisors on how to work cooperatively to build social engagement.