In this presentation, Kelly will take you through what a competitor analysis is, why you should care, and utilize real-world examples to demonstrate how you can perform one yourself.
You'll discover how to:
- identify opportunities and gaps in your current SEO strategy;
- hone in on and capitalize on competitor weak spots;
- establish a strategic, well-informed SEO strategy that will help you steal your competitors' traffic.
Presented by:
Kelly Cooper, Director of Growth Marketing at Moz