Traditionally, the phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and more.
If you’re new to SEO, we recommend starting with the chapter on Technical SEO in our Beginner’s Guide. Below are the latest posts on technical SEO, and we’ve included a few top articles here.
On-Site SEO : What are the technical on-page factors that influence your rankings? Our free learning center will get you started in the right direction.
The Web Developer's SEO Cheat Sheet : This handy—and printable—cheat sheet is invaluable for anyone building websites. Contains several useful references that cover a ton of technical SEO best practices.
MozBar : This free Chrome extension is an advanced SEO toolbar that helps you to examine and diagnose several technical SEO issues.
The Technical SEO Renaissance : Is it true that technical SEO isn't necessary, because Google is smart enough to figure your website out? Mike King puts this rumor to rest, and shows you what to focus on.
Technical SEO: The One Hour Guide to SEO : Want a quick introduction to the basics of technical SEO? Our guru Rand has you covered—all in about 10 minutes.
Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. The use of SMS chatbots could be a way for you to look outside your normal list of solutions. In this post, Robin gives you instructions and code to produce not just one, but a series of text-based chatbots that can be managed by Google Sheets.
There's a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday.
Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday where Britney Muller goes over what you need to know to get started.
The Blank Sheet of Paper Test determines if what you’ve written has meaning to someone who has never encountered your brand or content before. But what if we’re performing the BSoPT on a machine instead of a person? Does our thought experiment still apply?
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Portent's latest site speed study refresh looked at 10 websites spanning a number of industries and 26,000 different landing pages, ranging in performance from extremely slow pages to extremely fast. The results show that every second you can shave off your page load speed has intense conversion rate benefits that defy differences in verticals or selling approaches.
![Opting Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]](https://moz.com/images/blog/banners/5e9606eb26e4c5.73102989_2021-04-15-233658.jpg?auto=compress%2Cformat&fit=crop&dm=1618529818&s=fb39afec9f3e3c3ca0d06babee11cef3)
Working with the team at SearchPilot, we devised an A/B split test experiment to remove Moz Blog posts from Google featured snippets, and measure the impact on traffic.
![Are H1 Tags Necessary for Ranking? [SEO Experiment]](https://moz.com/images/blog/banners/5e54d5f21c70c7.79562392_2021-04-15-234344.jpg?auto=compress%2Cformat&fit=crop&dm=1618530224&s=35dc2fe0fb801dfc8e5428ad13ee8d21)
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags and use only one H1 tag per page. Despite assertions from one of Google's most trusted authorities that sites "can do perfectly fine with no H1 tags or with five H1 tags", many SEOs didn't believe it. So of course, we decided to test it scientifically.
![How to Get Your Web Developer on Board with SEO [Bonus PDF]](https://moz.com/images/blog/banners/5e5443a639f5a2.84685138_2021-04-15-234456.jpg?auto=compress%2Cformat&fit=crop&dm=1618530296&s=e42397acfcf3340f9e50f3ca31cde1a7)
Your web devs are your other half — the key to getting your SEO work done well and quickly. In this Whiteboard Friday, learn 6 essential ways to get your web dev on board with SEO. Plus, download the new Web Developer's SEO Cheat Sheet free!
Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. Britney Muller and a true python expert offer an intro into a helpful tool that's worth your time to learn.
Site speed is incredibly important, but we often rely on the same old methods for improvement. Tom Anthony covers some unusual and surprising tricks to improving site speed that you may not have considered.
Imagine it: the worst has happened, and a code deploy wipes your site from Google's index. What do you do? Take notes on this real-life hard lesson when their search presence was cut by 1/3 due to exactly that.
Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation.
How are ~8 million pages across the web using HTML, and what implications does it have for modern SEO? Dive into the details of this in-depth study analyzing how prevalent meta tags, structured data, social markup, and more are in HTML for millions of index pages.
Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here.