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Moz Procedures

This is the place to nerd out over the inner workings of the Moz tools and come to grips with the SEO terminology we use throughout the tool.

To gather the data you need for your Campaign reporting, we crawl your site with rogerbot. You'll see this in the Site Crawl and Page Optimization sections of your Moz Pro Campaign.

We also crawl the world wide web with dotbot. This data is available through the Links section of your campaign, Link Explorer, and the Moz Links API. This data is used to calculate our authority metrics, Page Authority and Domain Authority.

Want to understand the difference between follow and nofollow links? We've got the Moz Glossaries to get you quick answers that will break down and simplify the SEO jargon.

What can I learn in this section of the Help Hub?

Within this section of the Help Hub, you can learn…

  • About our Campaign crawler, rogerbot
  • About our index crawler, dotbot
  • Common terms and phrases used throughout the Moz Pro tool suite in our Pro Glossary
  • Common terms and phrases used throughout the Moz Local tool in our Local Glossary

And so much more! You can use the left-hand navigation to explore various articles related to Moz Procedures or use the search bar to query a specific term. We've also outlined some common customer queries below to help you find the information you need!

Want to learn more about the Moz Tools?

We offer 2 courses from the Moz Academy to help you get oriented in the tools and set you up for success! Sign up today for How to Use Moz Pro and the Insider’s Guide to Moz Pro for tips, tricks, and more. These courses are FREE with a Moz Pro subscription or free trial!

Looking to expand your SEO knowledge?

Moz offers a wide variety of training courses via Moz Academy! The catalog includes courses touching on various SEO topics, from basic knowledge to how to perform a technical SEO audit and more. You can view the course catalog and get started here.

Common Customer Queries

  • Rogerbot is the crawler we use to crawl your site for your Campaigns.
  • You can block rogerbot from your site using a disallow directive in your robots.txt file. You can read more about this in our rogerbot guide.
  • If rogerbot is crawling too fast, you can slow it down using a crawl delay in your robots.txt file. You can read more about this in our rogerbot guide.
  • Dotbot is the crawler we use to crawl and index the web to populate data in our Link Explorer tool, Links API, and the Links section within your Campaign.
  • You can block dotbot from your site using a disallow directive in your robots.txt file. You can read more about this in our dotbot guide.
  • If dotbot is crawling too fast, you can slow it down using a crawl delay in your robots.txt file. You can read more about this in our dotbot guide.
  • We sure do! Be sure to check out our Moz Academy section in the Help Hub to learn more.