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Moz Pro Campaigns

Moz Pro Campaigns help you gather data on your site's Rankings, Page Optimization, Site Crawl, and Link Metrics to help you implement your own SEO strategies.

With your Moz Pro Campaign you can find errors on your site that could be affecting your visitors' experience. Locate content or metadata issues that can help improve your site's overall SEO. Assess your backlink profile and hunt down link opportunities. Gather your keyword research and find out what keywords you're already ranking for. We'll even pull in Google Analytics data to find out which keywords are sending organic traffic to your site. You can build reports based on your specifications and send them to your colleagues so your whole team is kept well informed.

What can I learn in this section of the Help Hub?

Within this section of the Help Hub, you can learn…

And so much more! You can use the left hand navigation to explore various articles related to Moz Pro Campaigns or use the search bar to query a specific term. We've also outlined some common customer queries below to help you find the information you need!

Want to learn more about the Moz Tools?

We offer 2 courses from the Moz Academy to help you get oriented in the tools and set you up for success! Sign up today for How to Use Moz Pro and the Insider’s Guide to Moz Pro for tips, tricks, and more. These courses are FREE with a Moz Pro subscription or free trial!

Looking to expand your SEO knowledge?

Moz also offers a wide variety of other training courses via the Moz Academy! The catalog includes courses touching on various topics related to SEO from basic knowledge to how to perform a technical SEO audit of your site and more. You can view the course catalog and get started on the Moz Academy page.

Campaigns Overview

Common Customer Queries

  • A Campaign is a process to track a site or URL plus three competitor websites. Moz collects data on these websites across up to four search engines per tracked keyword, to provide you with SEO analytics and insights.
  • Campaigns consist of one tracked domain or URL plus three competitor websites. Moz collects data on these websites across four search engines to provide you with SEO analytics and insights.
  • Your Campaign will update automatically every week. You can check your update schedule from the Campaign Dashboard.
  • No, you can't change the update timeframe for your Campaign, however you can run a recrawl in the Site Crawl section depending on your plan and allowances.
  • Check out our Moz Pro Checklist with ideas on what you can do to get the most out of the tools!
  • If you’re having trouble setting up your Campaign, we have a Campaign troubleshooting guide to help.
  • If you’re having trouble connecting Google Analytics, we have a troubleshooting guide to help.
  • If you need to remove a Campaign from your account, you can either delete or archive it. For more information about these options, see our guide on archiving and deleting Campaigns.
  • We have a guide all about Search Visibility and how it’s calculated that can help!
  • You can export your rankings data from your Rankings Overview. For more information, see our guide about exporting rankings to CSV.
  • If you’re seeing a message in your Campaign that we’re unable to crawl your site, it may be due to a variety of reasons. We outline some of them in our troubleshooting guide.
  • Great question! We have a guide all about fluctuations in pages crawled and why that happens to help.
  • We have 2 great guides to help narrow down the issue in this situation! One is about troubleshooting your Google Analytics and the other is specifically about your traffic data not matching.
  • In our workflows section we have a guide to help identify long-tail keywords.
  • If you’re looking to see rankings for a specific page and keyword combination on your site, we have a guide to help get you started.
  • There are many ways to segment your keyword rankings data in Moz Pro which are outlined in our workflow page.