When it comes to SEO, especially technical SEO, we often talk about the importance of hard skills. And while there’s no doubt that vlookup and regex can be your best friends, there are some essential soft skills to learn that will help you excel in your role and progress in your career.
Co-host of The SEO Mindset Podcast, Tazmin Suleman, shares the process she went through that took her from self-doubt to empowerment, along with some actionable tips to help change your mind about what you can achieve.
If your website is like most others, there is likely a mismatch between the content you provide, and what your prospective customers search for on Google. This article is about understanding those potential customers and their conversation with Google by using the customer journey mapping method to provide them with the best content.
The world has changed and businesses need to adapt to the new needs of their customers if they're going to grow. The best way to do that is through empathy, but how do you take an empathetic approach to marketing?
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Mordy spent the better part of two months running all sorts of queries in all sorts of different ways to see how it impacted his Google Discover Feed. Here are the results.
Gen Z (or Zoomers, if you prefer) already makes up the largest generational cohort of America's population. How do they interact with search, and what does that mean for the future of SEO?
How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads.
We surveyed 1,400 respondents to better understand how they search. Here's what we learned.
SEO insights are born from smart segmentation. We’ll show you how to find those babies using STAT.
Not sure if you should implement the newest feature that shows up in the SERPs? Confused about how to sell things internally to your boss? From my years of experience in digital marketing, this is the grid I use to think through the opportunity cost or advantage of implementing something new.
When attempting to optimize your site for conversions, price tweaks are but one element that must be considered.
Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it's far too easy to make a misstep. In today's Whiteboard Friday, Rand takes a high-level look at the path to customer purchase, recommending workflows and tools to help you forge your own way.
"Great" content and long-form content are not the same thing. In this post, Rand explains the difference, the reasons for the correlations, and an alternative path to making content that accomplishes your goals and those of your audience.
Take some marketing lessons from the world of modern dating, and learn about what Tinder can teach us about sales in this Valentine's Day post. What does the modern singleton’s approach to online dating tell us about their shopping behavior? And what should we be doing about it? The answer can be found in a look at social and technological history and the concept of an individual with a sense of personal identity.