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Browse the forum for helpful insights and fresh discussions about all things SEO.
11/25/2022
With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important search engine updates that can affect your SEO strategies.
10/21/2022
The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise.
3/2/2020 As a result of Google’s dedication to combating misinformation and fake news, we could reasonably expect searchers to agree that Google has improved in its ability to surface credible and trusted content. But does the average searcher actually feel that way? Path Interactive conducted a survey to find out how users feel about the information they encounter in Google’s organic results.
8/21/2019 Avoid misusing Schema, or it’s possible Google might take away these fantastic opportunities to enhance our organic listings in the future.
4/22/2019 We surveyed 1,400 respondents to better understand how they search. Here's what we learned.