Keyword Research

Almost all SEO begins with keyword research. Understanding what people are searching for, and how many people are searching, helps to form a solid content strategy.

Beyond the basics, keyword research encompasses many more advanced considerations, including SERP features, keyword intent, competitive analysis, and even internationalization.

Below, you’ll find the latest Moz posts on keyword research. We’ve also included links to a few of our top keyword research resources to help your SEO journey.

Keyword Research : Everything you need to get started with keyword research.

Keyword Research Learning Center : Our free keyword research learning hub. Here, we’ve gathered our top resources in one place.

The One-Hour Guide to SEO: Keyword Research - Whiteboard Friday : Here, SEO wizard Rand Fishkin gets you started with keyword research in about 10 minutes.

Keyword Explorer : Want to dive in? Try our top-rated keyword research tool, with over 500 million keyword suggestions.

Evolving Keyword Research to Match Your Buyer's Journey : Not all keywords are the same. The keywords you choose should depend on where your customers are in their buying cycle.

Most Recent Articles on Keyword Research

How to Apply Semantic SEO to Different Niches
Claire Brain

How to Apply Semantic SEO to Different Niches

A semantic SEO strategy can help you to carve out a competitive advantage in SEO’s ever-changing landscape. Once you understand the principles, you can apply semantic SEO writing to any niche. In this post, Claire outlines some of the successful strategies she and her team at Boom have used across different types of sites, along with some insights into the results they have achieved.

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How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]
Adriana Stein

How to Use Keywords to Combine the Power of SEO and Google Ads [Case Study]

Both SEO and PPC are used for a common goal — search engine marketing — and neither would survive without targeted keywords. Since both strategies have user intent and search demand in mind, you can use them to achieve both short-term and long-term business goals. When approached correctly, using SEO and PPC together can unlock significant opportunities for your brand, so let’s dig in!

Aspirational Analysis: Competitive Research for New (or Small) Sites
Dr. Peter J. Meyers

Aspirational Analysis: Competitive Research for New (or Small) Sites

Competitive SERP analysis is based on understanding the broader ecosystems of your ranking keywords. This is great if you’re an established business, but what if you’ve got a brand new site or are still developing your SEO strategy and aren’t ranking for many keywords? Dr. Pete walks you through a solution: aspirational analysis.

Daily SEO Fix: Competitive Keyword Research
Michael Cole

Daily SEO Fix: Competitive Keyword Research

Before you begin your quest to find new keywords, you need to know exactly who your competitors are. In this newest Daily Fix, some of our best and brightest Mozzers will show you what you need to do to get the most out of Moz Pro’s Competitive Research tools, which allow you to find your true competitors, what keywords they rank for, and what their top performing content is.