Keyword Overview

In this guide you’ll learn more about Keyword Overview within the Explore by Keyword section of the Keyword Explorer tool.

Quick Links

• Getting Started with Explore by Keyword
• Keyword Overview
• Understanding Keyword Overview Terminology

The Overview section of Explore by Keyword gives you just that - an overview! After entering in a keyword to research, you’ll see an overview that includes metrics, keyword suggestions, and a sneak peek of the SERP for that keyword.

To get started, follow the below steps:

1. Head to Keyword Overview within the Explore by Keyword section of Keyword Explorer

2. Enter the keyword that you’d like to research

3. Use the drop-down to select the search engine country you’d like to see data for

4. Click Analyze

After entering your keyword and clicking Analyze, you’ll see the following information:

A. Monthly Volume - The number of searches for that keyword for any given month - this is an indication of demand for that keyword

B. Difficulty - Shows you how hard it would be to rank in the top 10 positions in the SERP for this keyword

C. Organic CTR - An estimated relative click-through rate for organic web results for this keyword.

D. Priority - Combines all our other metrics to create a single, sortable number you can use to effectively prioritize keywords.

E. Keyword Suggestions - The Keyword Suggestions module gives you a sneak preview of some keywords you may not have thought of, along with Monthly Volume. You can click the module header or See all suggestions to see more keywords you may want to research or track.

F. SERP Analysis - The SERP Analysis module gives you a quick preview of the top 3 search results pulled directly from the SERP for the keyword you’re researching. For each of the 3 results, the tool will note the Title & URL, Page Authority and Domain Authority. You can click the module header or See full analysis to see the top results in the SERP for the entered keyword.

More information about Keyword Metrics is available in the Keyword Metrics section. More definitions for Moz Pro terminology can be found in our glossary.

Monthly Volume - The number of searches for that keyword for any given month - this is an indication of demand for that keyword

Difficulty - Shows you how hard it would be to rank in the top 10 positions in the SERP for this keyword

Organic CTR - An estimated relative click-through rate for organic web results for this keyword

Priority - Combines all our other metrics to create a single, sortable number you can use to effectively prioritize keywords

Page Authority - A Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics.

Domain Authority - A Moz proprietary metric from 1-100 which predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics.

1. Refresh the page you’re on to see if the issue resolves itself

2. Check the Maintenance & Outages page on the Help Hub. If this is a known issue with the tool, the error will be listed on this page. When the issue has been resolved, this page will be updated accordingly

3. Reach out to the Moz Help Team for further assistance