Welcome to the Q&A Forum

@EffieH Thanks for the feedback and advice, it is very helpful - I'll give ahref.com a look.

Many thanks for the feedback, it's very helpful.

Hi all,

My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/.

However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question.

I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice.

So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?

Moz keeps saying that these websites (amongst others)...

https://toolszap.com/
https://www.findwallpaperhd.com/
https://onlinecoursesschools.com/
https://www.tonzo.com/

...are linking to one of my client sites at https://www.scamblermusic.com

The websites in question clearly aren't related and aren't linking to the site, and there's no reference to Scambler Music anywhere in the source code.

Why does Moz keep listing backlinks that simply don't appear to exist?

A good example of how not to write and optimise a blog post https://mynewsfit.com/why-to-use-royalty-free-music-in-content-creation/

Hi,

When building diverse backlinks to a website it's often possible to place one, or several, links in the business profile on a directory or social platform such as https://www.broadjam.com/Scambler, https://coub.com/scamblermusic, https://issuu.com/scamblermusic or https://soundcloud.com/scambler.

Typically I would only add one backlink to these profiles (and that would be to the home page) but I often wonder if I should take the opportunity to add several links to internal pages and blog posts.

Am I missing an opportunity to add more backlinks and spread out the link juice, or could multiple backlinks within short profiles be considered spammy?

Any advice would be helpful.

Thanks.

@jasontorney Hi, I had the same problem after moving several of my websites to a Virtual Private Server that had enhanced security features.

One of these features was specifically to stop the Moz bot from crawling websites, and the hosting engineers advised they had done this because it was particularly aggressive in nature.

With my VPS control panel I have found the switch that allows me to disable bot blocking, and I occasionally do this if I'm grading a page with Moz, but advice from hosting support was to otherwise leave it active to protect the websites from attached (which means I don't get feedback from Moz crawls).

If you check with your hosting company you may find that they have a similar bot blocker configured for security purposes.

When arranging content on a shop category page I place a descriptive optimized opening paragraph of text above products. On desktop this shows both the opening text and the products above the fold (visible here https://www.scamblermusic.com/royalty-free-music-downloads/ - also shown on the screen grab below). The text may well be ignored by most visitors (who will likely be drawn straight to product images) but it still serves a purpose.

When it comes to smaller mobile screens I have started to disable the opening paragraph of text (above the products) and instead place a copy of it below the products, (screen grab below). This keeps the optimized text on the page, but it means that mobile users instantly see products rather than having to scroll past text that they may see as inconvenient.

I'm conscious of the fact that Google indexes mobile content first, and it also doesn't like duplicate content. I therefore have three questions relating to this:

1. Will moving the optimized text content below all the products to the bottom of the page devalue it (I understand important content should be as near to the top of page as possible)?

2. Although the optimized paragraph of text only displays once on desktop (at the top of the page) and once on mobile (at the bottom of the page) it is actually visible twice in the source code - does this count as duplication, and could it therefore hurt the performance of the page in SERPs?

3. If this practice does cause issues, is there an ideal way to optimize content on pages (especially shop category pages) that doesn't require mobile users to scroll through text before seeing products?

Lastly, on topic optimized landing pages that feature product promotions such as this one - https://www.scamblermusic.com/royalty-free-music-downloads/music-licensing-scotland/ - I wonder if it is best to lead with an optimized text introduction above product images, or better to place the products right at the top of the page for immediate impact, then follow this with the content/article/blog post?

Many thanks for any advice offered.

Many thanks for this, it's really helpful.

I have a design portfolio website here https://www.nicholsoncreative.com/ which uses a .com but is currently configured through the Search Console to appear in results for Google.co.uk.

I am going to be restructuring the website and optimisation and I want to bring in more traffic/enquiries/business from around Europe.

As there's no Google.eu, and as Google also serves results based on the searchers geographic location it would seem difficult to structure and optimise content so that results can be found across all of Europe.

I assume simply switching to a .eu domain extension for my own website wouldn't solve the problem?

I also assume that creating content in different languages would be a logical (if time consuming) option?

Are there any other tried and trusted techniques that can be used to target traffic throughout Europe?

I'd appreciate any advice.

Many thanks for the feedback, it's very helpful.

Quick update: this did just turn out to be a case of me being impatient with a new website. A few days after my last post (above) all the optimised pages started showing high in SERPs. The info on supporting inbound links is very helpful however.

Will do, thanks.

Hi,

When building diverse backlinks to a website it's often possible to place one, or several, links in the business profile on a directory or social platform such as https://www.broadjam.com/Scambler, https://coub.com/scamblermusic, https://issuu.com/scamblermusic or https://soundcloud.com/scambler.

Typically I would only add one backlink to these profiles (and that would be to the home page) but I often wonder if I should take the opportunity to add several links to internal pages and blog posts.

Am I missing an opportunity to add more backlinks and spread out the link juice, or could multiple backlinks within short profiles be considered spammy?

Any advice would be helpful.

Thanks.