30%
Increase in website clicks YoY
74%
Increase in directions requests
41K +
More click-to-call requests from Google
“Compared to other competitors, Moz Local is easy to use and the Moz team we work with is extremely communicative — having a strategy and brainstorming is key. Moz is a great partner.”
Client: Investis Digital
Industry: Marketing Agency | Location: Global
Investis Digital is an international, digital corporate communications company, working with nearly 2,000 public companies in over 30 countries. Headquartered in London, the company has offices in New York City, Dublin, Edinburgh, Gothenburg, Helsinki, and Phoenix.
Challenge: Scalable solution to improve local listings nationwide
Investis Digital leads marketing efforts for a well-known used car retailer with more than 175+ locations nationwide. When they first came on board, they noticed inconsistencies and inaccuracies across the retailers local business listings that were threatening rankings and lowering listing engagement.
In order to stay on top of the highly competitive automotive local pack, they knew they needed to streamline business information across the local listings to boost visibility and win trust in local markets.
Above all, they wanted to maximize returns for the client which is why they partnered with Moz Local to implement a multi-pronged solution
"Moz Local makes the listing management process scalable. Data distribution is automated which is great when working with multi-location enterprises. This frees up time to focus on other SEO tasks."
Solution: Local listing optimization across mobile and desktop
Managing the marketing for a leading used car retailer with more than 175+ locations, ZOG Digital identified the need for a two-pronged approach:
- Location data management including: distribution of accurate business data across multiple online directories, simplified editing of NAP info, automated duplicate listing closure, and streamlined listing creation for newly-opened locations
- Local listing optimization across mobile and desktop to increase local market visibility
- And improved website content on local landing pages for each branch of the business
"In addition to the multi-location uploader and the duplicate suppression tool, we love the progress dashboard for individual location listings. This provides us with location-specific metrics to help us dissect and understand our local audience personas."
Results: Improved listing accuracy, more inbound leads, and substantial time and cost savings
Investis Digital's partnership with Moz Local yielded 1,721,355 additional impressions for the auto retailer, a 6% improvement in just 4 months.
They also saw significant year-over-year growth in local listing engagement that was directly attributed to optimized business listings through Moz Local including:
- 30% increase in YOY website clicks (448,880 additional clicks)
- 74% increase YOY in request for driving directions YOY (427,242 additional requests)
- 10% increase YOY in click-to-call requests (41,866 additional calls)
How Investis uses Moz Local:
Instant distribution to online directories to ensure accurate business information.
Automatic duplicate closure to allow more time to focus on other SEO tasks
Individualized account management tailored to enterprise businesses