Inbound Links

In this guide you’ll learn more about the Inbound Links section in your Moz Pro Campaign. For further information about Inbound Links or to learn more about the Link Explorer Inbound Links please see our Link Explorer guide.

Quick Links

• Inbound Links in Your Moz Pro Campaign
• Filter Inbound Links
• Understanding Link Terminology

Please note: You can read the full guide to Inbound Links in the Link Explorer section of the Help Hub. You'll find FAQs about our link index data, information on how to help us find links to your site, and more. Stick around on this page to learn more about how to use the Inbound Links section of your Moz Pro Campaign.

In your Moz Pro Campaign select Links > Inbound Links from the menu on the left.

From here you can evaluate the backlink profiles of your tracked site and competitors. Review the Domain Authority, Page Authority, Linking Domains, and Inbound Links. Check your Campaign Settings to see the sites you're tracking.

If you want to research another URL or site that you're not tracking, you can click on Research another site link in Link Explorer to go directly to Link Explorer.

It helps to filter your inbound links so that you can easily export the data and take action as required. For example, you may want to filter by Followed links that are Lost, and then export them CSV to investigate these further.

You can pick up your CSV from Export Notifications flag on the top right.

Pro tip: Click on the More Info drop-down to see information on when the links was first found and lost and where it links to on your site.

More definitions are available on our Glossary.

Domain Authority (DA) - Domain Authority is a Moz proprietary metric from 1-100 which predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics.

Page Authority (PA) - Page Authority is a Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics.

Inbound Links (backlinks) - An incoming link from a page on another website back to your own site.

Spam Score - Represents the percentage of sites with similar features we've found to be penalized or banned by Google. This does not mean that the site is spammy. It’s best to use this is a guide to potentially spammy sites for further investigation.

Anchor Text - The visible, clickable text in a hyperlink.

Followed Links - Links that do not have a nofollow tag, these are crawled and indexed by the search engines.

Nofollow Links - Links that instruct crawlers not to follow links on a particular page or specific links. A nofollow directive can be added to a page or link on a page.

Links via Redirect - Inbound links pointing to a URL which redirects to the site you are tracking or researching. If page X links to page Y and page Y has a redirect to page Z, the link from page X will show up as a link "via redirect" to page Z.