146%
increase in organic traffic
58%
increase in search visibility
37%
increase in keywords ranking in the top 10
“Whenever we implement a new link building strategy, Moz’s Page Authority and Domain Authority are the #1 metrics we use to ensure we’re getting links from authoritative pages in line with our brand.
About this case study: Our client is a prominent e-commerce retailer in the health and wellness industry. We have happily accommodated their request to anonymize all names and places.
Challenge: Growing a small online retailer into an international brand
An e-commerce company in the health and wellness industry wanted to build its online reputation and drive more qualified organic leads through search. But to make the jump from a small online retailer to a globally recognized brand, they needed data-driven insights that could shape their strategy, help them prioritize their efforts, and track their progress.
Competing against the entrenched sites of market leaders in their niche meant they needed a way to prospect high-quality links and intelligently vet highly-competitive keyword opportunities at scale. They also needed an effective way to asses on-page optimization efforts and implement strategies to make their site more discoverable.
Fortunately, their SEO team were avid followers of the Moz Blog and had seen how powerful Moz’s tools could be on the path to building lasting, sustainable authority.
Reading Moz’s website led them to Moz Pro—the pivotal solution that would help them take their SEO to the next level.
“Our SEO team was challenged with prospecting high-quality websites for link building, as well as analyzing our competitor’s backlink profile.”
Solution: Tracking and reporting features to keep tabs on client and competitor performance
To inform their keyword strategy, the SEO team began by using Keyword Explorer to generate a list of potential targets. Beyond just seeing search volume, the tool’s Keyword Difficulty metrics helped the team identify low-hanging fruit and determine which keywords to prioritize over time.
Keyword Explorer also provided context around what it would take to rank for those phrases, informing the team’s SEO strategy. For example, when the team saw that certain keywords were triggering rich snippets, they adjusted the articles and pages they created to target those keywords accordingly.
With keyword targets identified and strategies set, the team started using Link Explorer on a daily basis to identify link opportunities with a high Page Authority and Domain Authority—the SEO industry’s most accurate predictors of ranking potential. These metrics made the most valuable link building opportunities obvious, while the Spam Score made it clear which sites should be avoided.
With these insights, the team could focus exclusively on cultivating links that would improve their credibility, Domain Authority, and rankings over time.
In addition to informing their offsite strategy, leadership loved how Moz’s tools—specifically, Site Crawl and Page Optimization Score—made it possible to proactively identify on-site issues, prioritize the fixes that would make the biggest impact to their bottom line, and pass those on to specialists to execute.
Making these onsite improvements ensured that technical issues like site speed or crawlability didn’t undermine all of the hard work being done to build authority.
“When it comes to finding issues on our website that might impact our ranking or discovering authoritative websites we can target for link building, Moz has been invaluable.”
Results: 146% increase in organic traffic
Moz helped this small e-commerce retailer become the global leader in the health and wellness industry that they are today.
After using Moz’s all-in-one toolset for just four months, the company saw:
- 146% increase in organic traffic through on-site optimization and a strong keyword strategy
- 56% increase in search visibility by developing a data-driven content strategy supported by valuable links
- 6% increase in Domain Authority by capturing relevant, high-authority linking opportunities at scale
- 37% increase in keywords ranking in the top 10 results in SERPs
Plus, their DA score remained consistently stronger than any of their competitors’ scores, keeping them well ahead in search results where a small shift in rankings can mean a massive shift in revenue.
By empowering the SEO team to stay agile and optimizing website elements that heavily impact rankings, Moz continues to help this brand retain a competitive edge in its niche.
“Thanks to Moz, we are able to consistently hit our link-building goals each month. The tangible benefit of acquiring more high-quality links is a demonstrable increase in referral traffic.”
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