38%
Increase in local listing accuracy
27%
Increase in local listing completeness
1,300
Duplicates closed for 105 locations
“Moz Local helps show immediate value for our customers. The dashboard is easy to use, and we can quickly monitor listing performance for our clients - it fits perfectly with the other services we provide."
Client: Golden Proportions Marketing
Industry: Agency | Location: Milton, PA
GPM is a full-spectrum marketing agency, providing the top 5% of dental practices in the US and Canada with online and offline marketing services to ensure clients get the most out of every new patient opportunity.
Challenge: Recovering local organic traffic after a website re-launch
Local SEO can be a challenge for medical and dental providers. Inaccurate and duplicate local business listings both misdirect patients and weaken the ability of medical practices to rank well due to search engines losing trust in the validity of the business’ data. These negative factors are highly detrimental to an organization’s core goal of acquiring new leads.
The challenge is two-fold:
- Providers commonly have multiple local business listings for both practices and practitioners. It can be challenging to maintain these different types of listings.
- Offices tend to have high turnover, leaving more room for inaccurate staffing information and varied hours of operation across the web.
On top of these challenges, one GPM client, a leading dental provider with hundreds of US locations, was relaunching their website and needed to maintain traffic to their locations and website to sustain patient services and bookings.
GPM’s Digital Marketing Project Manager, Jackie Brown, had previously used another major local listing management platform, but was not satisfied with their level of service.
That's when she turned to Moz Local — and it's been her platform of choice since switching in 2014.
"Dentist offices are consistently adding new associates or retiring, it is challenging to maintain a lot of different listings and client names. Having business information distributed from a single platform within Moz Local makes everything so much easier."
Results: More accurate listings without the hassle
Across 105 listings, GPM’s clients saw a rise from 70% to 89% in listing completeness and substantial accuracy improvements from 69% to 95%.
The Moz Local dashboard surfaces duplicate listings across 15 major local business data platforms. This feature has been used by GPM to close out a total of 1,300 duplicate listings, to date.
The increase in listing data accuracy, coupled with the reduction in duplicates, supports agency and client goals. Lead acquisition opportunities increase as patients encounter accurate, managed local business listings.
Moz Local helped GPM overcome unusual complexity medical marketers face.
In one easy-to-use dashboard, GPM can easily manage large numbers of business listings, continual changes in medical practice personnel, and automatically close duplicate listings. They are also able to effectively communicate client success with simple dashboards that benchmark improvements over time.
How GPM uses Moz Local:
Instant distribution to online directories to ensure accurate business information.
Automatic duplicate closure to allow more time to focus on other SEO tasks
Individualized account management tailored to enterprise businesses