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My question is how to begin developing an SEO strategy for finance and software websites as an SEO Analyst. This is two entirely different industries which have merged together into fintech and we want to start building an organic traffic roadmap as well as technical changes that come with government and finance quid-lines.
The core function it deals with are payment collection, payment disbursement, invoices, SAAS as solution, automated payments, payment links, etc.
Let me know what steps and measure need to take place before creating any roadmap.