Discovered & Lost

What's Covered?

In this guide you’ll learn more about the Discovered & Lost Linking Domains section in your Moz Pro Campaign. For further information about Discovered & Lost or to learn more about the Discovered & Lost section in Link Explorer, please see our Link Explorer guide.

Quick Links

Please note: You can read the full guide to Discovered & Lost Linking Domains in the Link Explorer section of the Help Hub. You'll find FAQs about our link index data, information what it means when links are Lost and Found, and more. Stick around on this page to learn more about how to use the Discovered & Lost Linking Domains section of your Moz Pro Campaign.

Discovered and Lost Linking Domains in Your Moz Pro Campaign

Location of the Discovered and Lost section in the left-hand navigation menu.

In your Moz Pro Campaign select Links > Discovered and Lost from the menu on the left.

From here we’ll show you a nifty chart of links we discovered and lost sorted by Date Found, for your tracked site and the competitor sites you're tracking in your Campaign. Check your Campaign Settings to see the sites you're tracking.

You can choose to export your data as a PDF or a CSV using the links on the right. Your exported data will reflect any filters you have in place, such as date range or discovered versus lost links. You can pick up your CSV from Export Notifications flag on the top right.

Pro Tip: To see the top links by Page Authority for the discovered or lost domain, just click the Top Link Discovered arrow to expand that info on the right.

Click the arrow in the right hand column to preview the links from this domain.

Understanding Link Terminology

More definitions are available on our Glossary.

Domain Authority (DA) - Domain Authority is a Moz proprietary metric from 1-100 which predicts how well a domain will rank in Google based on a machine learning algorithm of link metrics.
Page Authority (PA) - Page Authority is a Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics.
Inbound Links (backlinks) - An incoming link from a page on another website back to your own site.
Discovered in the last 60 days - Links which have been found in the last 60 days. This does not necessarily mean they have been created in that time- only that our tool has found them.
Lost Links - Links which were not found when our index attempted to recrawl them from your existing backlink profile. When our crawler went back to that page, the link was no longer there. A few other reasons a link may be marked as lost include there being a server error which kept us from seeing that link, the page returned a 404 error, or that the link wasn’t accessible at the time we attempted to crawl it. A lost link does not necessarily indicate that the link has been removed.
Discovered and Lost Linking Domains - If all links were lost from a domain, or a new domains is found with a link to your site, this will be reported in the Discovered and Lost Linking Domains.
Spam Score - Represents the percentage of sites with similar features we've found to be penalized or banned by Google. This does not mean that the site is spammy. It’s best to use this is a guide to potentially spammy sites for further investigation.
Linking Domains (Total Linking Root Domains) - Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

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