Moz + DashThis Helped LeadLogic Prove the Value of SEO

366% increase in inbound links

87% traffic growth in 8 months

10 hours saved/month on reporting

With Moz and DashThis, we are able to measure the traffic and conversions our clients care about. Now, our clients are always asking "Can we do more SEO?”

Jeroen Bos
Co-Owner at LeadLogic

Challenge: Growing organic visibility from the ground up

As an agency tasked with the online success of more than 50 clients, LeadLogic needed trustworthy data to help them make high-impact decisions, as well as a streamlined reporting solution to connect their efforts to client revenue — all at scale.

This challenge became even more pronounced when LeadLogic was tasked with helping a client in the B2B LED lighting space entirely new to digital marketing. Growing organic visibility from nothing can be slow-going, but that would be only half the battle. LeadLogic knew they would also have to connect any success metrics to leads and revenue if they wanted to prove the value of their work and turn their client into an SEO believer.

For Jeroen Bos, co-owner and digital marketing consultant at LeadLogic, there was no better combo for this than Moz and DashThis.

Solution: Robust data to get results & simple reporting to show impact

LeadLogic uses Moz research tools like Link Explorer and Keyword Explorer to identify quick wins and opportunities that will improve organic visibility for their clients. As a small agency, these tools help LeadLogic streamline their SEO research to meet goals across all accounts.

With DashThis, LeadLogic no longer has to waste time and energy jumping from marketing platform to marketing platform to get the data they need. Every LeadLogic digital marketing consultant can pull high-level KPIs from Moz and other marketing platforms that are important to the client and show them the global result of all their efforts.

With Moz, LeadLogic account managers can get in-depth SEO data that allows them to make high-impact decisions for their clients. With DashThis, they can prove the value of those efforts.

Results: Increased links, rankings, and traffic resulting in new leads

LeadLogic uses Moz Link Explorer to scale link building opportunities, Moz Keyword Explorer to find valuable keyword opportunities fast, and DashThis to prove to clients that their investment in SEO has been more than worthwhile.

For LeadLogic, Moz’s powerful SEO data and DashThis’s ability to combine SEO data in one place and easily share it with clients are a match made in marketing heaven.

In just eight months, LeadLogic achieved substantial online visibility for one client, a B2B LED lighting provider with no previous online presence, which included a 366% increase in inbound follow links, 60% of all targeted keywords ranking on page 1 (15% of which rank in the #1 spot), and an 87% increase in site traffic.

All of this effort resulted in 50 high-value monthly leads for the client, a KPI that continues to increase each month. By streamlining their reporting with DashThis, LeadLogic was able to show how their SEO work positively impacted the client’s bottom line, something that has helped LeadLogic improve overall customer loyalty.