Campaign Dashboard

This guide covers the Moz Pro Dashboard along with the modules and data included in that view.

From your Moz Pro Campaign Dashboard you'll be presented with all your high level stats and insights like Search Visibility and link metrics.

The Dashboard is here to draw your attention to where it’s needed most, as well as provide you with important at-a-glance data for your Campaign.

Pro tip: Wondering when your Campaign will update with new data? Take a glance at the italicized date below each tile on your Dashboard — there you'll find the date of the next scheduled update.

You can hover over all the graphs to get breakdowns of the data for that day or week. You can also drill down into that section of the tool by clicking on the header of any Dashboard module.

In the first tile you'll see your Search Visibility score vs. your competitors for the keywords you're tracking in your Campaign.

And right next to that, your Desktop vs. Mobile Search Visibility. In order to see this module you will need to have at least one desktop and one mobile search engine added to your Campaign Settings.

Hint: You can edit and add competitors and add a mobile search engine through your Campaign Settings.

Below that you’ll see traffic from different channels in the given timeframe. This data is pulled straight from your Google Analytics (GA) profile.

This graph is presented as a stacked values graph, which means that each traffic channel is displayed as a part of the total traffic received. This can sometimes result in the overall traffic line trending up, even though a particular traffic channel’s visits may decline.

Please note: You must have Google Analytics connected to your Campaign in order to see this module. If you need to connect Google Analytics you can do so via your Campaign Settings.

Domain Authority is displayed along with that of your competitors.

Scroll down a bit more and you’ll see the number of external links we have found for your site and your competitors' sites. Alongside that is a breakdown of your top keywords by rank.

If you are tracking URLs within the Performance Metrics section of your Site Crawl you will also have modules for your Tracked URLs summary and Historical performance scores included in your dashboard.

The Tracked URLs summary will display a high-level overview of your Mobile and Desktop scores for your tracked URLs along with how the scores have changed week over week. The Historical performance scores will show your average overall performance scores for your tracked URLs over time.

Please note: If you are not currently tracking URLs over time in Performance Metrics these modules will not show data. Click the button provided to head to Performance Metrics and start tracking.

• Learn more about Performance Metrics

The last thing you’ll see are your Insights for the week. These are actionable items that we found during the crawl of your site and they can range from high priority crawl issues to link-building opportunities. You can access your Insights from the link at the bottom of the Dashboard or from anywhere in the Campaign via a link in the left hand navigation menu.