How to divide and conquer in franchise marketing
When you combine corporate polish with local expertise, franchise marketing is more than the sum of its parts. But which marketing activities should you control where? Here’s a quick primer with some recommendations on how to distribute tasks across your franchise for maximum impact.
This new guide, Where to Draw the Line in Franchise Marketing: Combine Your Strengths and Build A Better Brand, is an excerpt from The Practical Guide to Franchise Marketing. Use it for helpful advice on successfully dividing and conquering your franchise marketing strategy.
You’ll discover:
- When to enlist the help of local franchises to enrich your content
- What to control from corporate
- Which activities will benefit from a collaborative approach