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Connect Facebook

Before you get started

All the profile information you add to Moz Local will be treated as the source of truth to distribute out to the local search partner ecosystem and connected social platforms. This means that once you create and connect Facebook to Moz Local all your business location information will revert to what you have in Moz Local. This includes photos and additional information.

Before you connect Facebook we strongly advise making sure you have uploaded all your images, and updated your Profile information in Moz Local.

Checklist for connecting Facebook

Field in FacebookField in Moz Local ProfileComment
LogoLogoWe will overwrite this field.
Cover photoLandscapeWe will overwrite the cover photo. If there is no landscape photo in our platform, the main photo from the ones uploaded to our platform will be taken. If there are no photos in our platform, we will erase the cover photo in FB.
Opening HoursOpening HoursWe will overwrite this field.
ImpressumImprintWe will overwrite this field. Only required for Germany, Austria, Switzerland which aren't currently business locations Moz Local supports.
WebsiteWebsiteWe will overwrite this field.
EmailEmailWe will overwrite this field.
AboutShort DescriptionWe will overwrite this field.
"Customers visit my business at my street address""I don't serve at my location address" / DisplayAddressWe will overwrite this field. Only relevant for Service Area Businesses.

If you are having trouble connecting Facebook please read our troubleshooting guide.

Frequently Asked Questions

  • Once Facebook is connected, you’ll be able to update your profiles directly through Moz Local. Any changes made in the Facebook platform will revert to the information in Moz Local. This includes your business logo and cover photo.
  • Our system can only connect business pages or local pages, i.e. pages that have an address listed. By definition, brand pages do not have an address. If you want to connect a brand page, you can add an address on Facebook, and then connect the Facebook account (this last step allows our system to link the administered Facebook page to the corresponding Moz Local account).
  • No, we are only able to connect to business or local pages.
  • In order to update the logo and cover photo make sure you’ve connected your created Facebook page to Moz Local, and updated your Moz Local profile to include your logo and cover photo on the Profile tab using the Photos & Videos link.
  • Check your Facebook page has an address displayed and that your business address on Facebook matches your info in Moz Local. You will also need to allow full access for Moz Local to Facebook when connecting. Once you’ve checked this, retry the connection process.
  • No, Facebook and GMB duplicates must be handled manually through their platforms. They will not be included in the duplicate removal process.
  • Facebook does not support the submission of address line 2 via API. This means you will not see the address line 2 from your Moz Local profile added to, or updated on, your connected Facebook page. If you need to have address line 2 included in your business address on Facebook, it is recommended that you do not connect Facebook to Moz Local in order to update that information manually. If you need to disconnect Facebook from Moz Local, you can do so by following the instructions outlined below.

What's Covered?

In this guide you’ll learn how to connect Facebook to your Moz Local location. If you’re having trouble connecting Facebook, please see our troubleshooting guide.

Looking to learn more about Local SEO? Moz offers a wide variety of training courses via Moz Academy! The catalog includes courses touching on various SEO topics, from basic knowledge to Local SEO Fundamentals and Local SEO Tactics to support your business. You can view the course catalog and get started here.

Quick Links

Connecting to Facebook

If you already manage a Facebook page for your business, you can easily connect to your Facebook account from the Dashboard or Directories tabs in a few steps, and therefore ensure that your business information on this directory is always up-to-date and regularly checked for consistency.

To connect Facebook via the Directories tab, follow these steps:

  1. Access the Moz Local Dashboard via the drop-down menu on the top right
  2. Head to the Directories tab of your Moz Local location.
  3. Click Connect within the Facebook box under Pending Actions.
  4. Click the Start button in the popup and sign in to the Facebook account with admin rights to the relevant Facebook page.
  5. Follow the connect flow modules to complete the connection process.
The connect button for Facebook is located within the Facebook box under pending actions.

You may also see a notification on your location Dashboard asking you to connect to Facebook. To connect to Facebook via your Dashboard, follow these steps:

  1. Head to the Dashboard of your Moz Local location.
  2. From the action items across to the top of the Dashboard click on the Connect button.
  3. Click the Start button in the popup and sign in to the Facebook account with admin rights to the relevant Facebook page.
  4. Follow the connect flow modules to complete the connection process.

If you don’t have owner rights or admin access to the relevant account you can click on the link to access the URL and share this with the account owner. The URL is valid for 7 days.

Don't have a Facebook account? No problem - you can choose to create one at the beginning of the connect process. Just click the Create new account link.

If you do not have admin access to the Facebook account for this location you can click the link provided in the popup to share the connection process with the owner of the account.

Disconnect Facebook

You can disconnect your GMB and Facebook accounts from your location by navigating to the Directories tab, and selecting the Disconnect listing link.


You can then reconnect Facebook from the Dashboard and Directories tabs.

You can disconnect Facebook from your Moz Local location by using the links in the Directories tab.

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