Track Competitors' Rankings

Frequently Asked Questions

  • You can add up to 3 competitor sites through your Campaign Settings.
  • The rank change column compares the first data collection to the last data collection within the selected timeframe. If tracked keywords were added after the start date for your selected timeframe, the rank change column will display -- for the change. This is because there aren’t 2 data points to compare for the rank change. You can read more about this in our Rankings Overview guide.
  • If there is a + after the change value in the Rank Change column (for example, 4+ or 47+), this indicates the keyword moved in or out of the 51+ rank. You can read more about this in our Rankings Overview guide.
  • You can update the competitors you’re tracking at any time from your Campaign Settings. You can learn more about updating this information in our Campaign Settings guide.

What's Covered?

In this guide you’ll learn how to track and view the rankings of your tracked competitors in Moz Pro. If you need to add, remove, or update your tracked competitors, please see our Campaign Settings guide.

Track and View Competitor Rankings

Want to check on how your competitors are ranking for your tracked keywords? You can do that with Moz Pro.

  1. First off, check which competitors you're tracking in your Moz Pro Campaign Settings
  2. Head to the Rankings section in Moz Pro
  3. Select the Competition tab

The first thing you'll see under the Rankings Summary panel is your Search Visibility and how your competitors stack up for the keywords being tracked in your Campaign. This data is for the date range and search engine selected at the top of the report.

Head to your Rankings section and then select the Competition tab.
Toggle competitors on and off using the buttons below the graph.

Scroll down to the Tracked Keywords Overview and you'll see your tracked keywords.

Here you’ll be able to review the keyword, whether it’s being tracked locally or nationally, where you currently rank (based on the search engine filter up top), and where each of your competitors rank. The difference between the current and last update will be shown in the Change columns.

Filter by label, location, or keyword using above the filter boxes, and sort by clicking on the headers to see the results in ascending or descending order for each competitor. You can also choose to see only branded or non-branded keywords.

Filter and sort your Tracked Keywords to identify trends.

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