150%
increase in local search visibility
47%
decrease in avg time to acquire new links
15%
increase in local organic traffic

“We’ve been using Moz Pro since 2012 and it is the ONLY piece of software that makes the cut time and time again.”

Laura Simis
Laura Simis
Associate Director of Organic Strategy at Coalmarch
Coalmarch icon new Coalmarch icon new

Client: Coalmarch

Industry: Agency | Location: North Carolina

Coalmarch is a digital marketing agency that builds websites and manages inbound marketing primarily for pest control, lawn care, plumbing, HVAC, and other home service companies.

Challenge: Making local SEO clients successful at scale

In 2012, Coalmarch only had one inbound marketing specialist on their team. As a small agency just entering the digital marketing industry, they needed to use their limited time and budget as efficiently as possible to make their local clients successful at scale.

For Laura Simis, Associate Director of Organic Strategy at Coalmarch, having a single reliable SEO tool is non-negotiable. A tool that scales along with her business’s growth and streamlines the workflow for her and her team is integral to the way Coalmarch functions and helps its clients.

Moz Pro is her tool of choice.

“Time and budget are two challenges every agency faces—there’s never enough to go around. Being able to rely on a tool that made task execution faster and scalable was crucial.”

Laura Simis
Associate Director of Organic Strategy at Coalmarch

Solution: Tracking and reporting features to keep tabs on client and competitor performance

Moz Pro enables Laura and her team to keep their fingers on the pulse of their key vertical. They use the Moz tools to understand how customers are searching for their clients’ services, to measure search visibility against direct competitors, and to track page performance.

Moz Pro is pivotal to the success of every Coalmarch campaign. By tracking high-value keywords for their clients in their local markets, Laura is able to measure page performance and prioritize the KPIs her clients care about, such as local visibility.

Laura also makes prolific use of Link Explorer, which allows her to analyze competitor links, identify link opportunities, and track her link-building progress. Coalmarch uses this information to keep their clients competitive in highly localized markets.

“We love Moz Pro because it brings so much to the table for a smaller team that has to do a little bit of everything.”

Laura Simis
Associate Director of Organic Strategy at Coalmarch

“Moz Pro is the only tool that’s lasted through six years of growth—and that our marketing team uses on a daily basis.”

Laura Simis
Associate Director of Organic Strategy at Coalmarch

How Coalmarch uses Moz Pro:

Keyword Explorer
Keyword Explorer

to identify & track high-value local keywords

Link Explorer
Link Explorer

for insights to grow high-quality organic links in local markets

Rank Tracking
Rank Tracking

to measure SEO impact of clients & track competitors

Deliver the results your clients care about, no matter how small your team.

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