40k+
keywords tracked daily across two search engines
Hours
saved on manual monthly reporting
↑ LTV
resulting from consistent, accurate client reporting
“At Brainlabs, our goal is to be effective, accountable search marketers. STAT helps us be both. The reliability of STAT helps us build the trust we need to keep clients around.”
Client: Brainlabs
Industry: Marketing Agency | Location: Seattle, WA
Founded by Daniel Gilbert in 2012, Brainlabs is a digital marketing agency on a mission to make marketing more scientific. In 2020, they joined forces with SEO experts at Distilled to better serve clients around the world.
Challenge: Manual reporting was time-consuming and left more room for errors
Like many agencies, Brainlabs struggled to find a process for reporting that was consistent, efficient, and communicated their value in a way that increased client trust and retention.
Despite trying many reporting options, they were still struggling with:
- Reporting mistakes — Reports are repetitive and mundane when you have to manually prepare them each month, creating more room for error. As an agency, they needed consistency across reports for all clients, but it was difficult to manage at scale.
- Long hours — Manual reporting was taking too much time away from high-impact SEO activities. When reports take too long, sometimes they just aren’t sent.
- Boring reports — Pre-baked tools made it difficult to glean insights from the data. Sometimes the most impactful wins were completely overlooked.
They were striving to be effective and accountable marketers, but without a robust, scalable reporting process, they weren’t living up to this mantra.
Ben Estes, Principal Consultant at Brainlabs, was determined to find a solution.
“Monthly reports are mundane work and there’s room for error and a chance that reports might not be sent out. At the same time, we need to give clients a concrete picture of what’s happening in search results and show them things are moving in the right direction.”
Solution: Working smarter, not harder, with STAT data
Ben immediately thought of STAT’s API. They were already using STAT for SERP tracking and analytics, and Ben was interested in the added flexibility that the API offered.
STAT’s API allowed Ben and his team at Brainlabs to automate the reporting process by integrating with BigQuery and feeding that data directly into Google Data Studio.
This setup allowed them to do what none of the previous options had been able to:
- Get consistent data every time — Whereas manual reporting leaves the potential for a wide margin of error, automated reporting ensures that data is accurate and reports are never missed or sent out late.
- Unify their data — Brainlabs can easily display STAT data alongside other key metrics, giving their clients a holistic understanding of how their campaigns are performing and which strategies are moving the needle.
- Perform custom analysis — STAT data easily integrates with most reporting tools, allowing the team to spot insights and isolate opportunities for continued improvement.
“At Brainlabs, our goal is to be effective and accountable search marketers. STAT helps us be both.”
Results: Improved listing accuracy, more inbound leads, and substantial time and cost savings
With STAT, Brainlabs tracks 40,000+ keywords across 2 search engines, resulting in 86,000+ SERPs tracked daily — all automatically funneled into their BigQuery platform for instant analysis.
This enables Ben and his team to:
- Work smarter, not harder — Less time compiling data for reports means more time to develop the insights needed to have meaningful conversations with clients.
- Increase lifetime customer value — Reports are delivered on time, every time and better reporting insights give Brainlabs’ clients confidence that they’ve chosen the right marketing partner, meaning clients stick around longer.
- Grow client SEO maturity — Clear reporting and strong SEO insights educate clients, leaving no doubt in their minds what the next step should be.
How Brainlabs Uses STAT:
Integration with data aggregators via STAT API to unify data for deeper analysis.
High-volume rank tracking for thousands of keywords across any location.
Comprehensive, reliable data to ensure only the best SEO insights.