Blog article cannibalizes our home page
-
Hello there,
We're having a rather big SEO issue that I’m hoping someone here can help us with, perhaps having experienced the same thing or simply understanding what's going on.
Since around June, our website's home page has lost the majority of its most important rankings. Not just dropping, but losing them entirely and all at once.
We think it was self-inflicted: Almost at the same time, a blog article of ours (which we had recently updated) started ranking for almost all the same keywords.
While our home page is a commercial page highlighting only our own product, the article that usurped the position is a comparison article, comparing our own solution to competitors. The reason we created that article is because we noticed a trend of Google increasingly favoring such comparison articles over dedicated product pages. But of course we didn’t plan to cannibalize our own home page with it.
My question is whether anyone has experience with such a case? Is there a way to "tell"/influence Google to rank our home page again, instead of ranking that article?
Thanks a lot,
Pascal
-
Sunesta Fabrics Showcase
Fabric Structures
Sun Shade Brochures and Manuals
Marine Canvas
3D PDF Flip Books
Chamber of Commerce and Sails by Morgan
Sailing Sustainability
Sea Eagle Sail Cat
Measuring Guide for Sails
The Neil Pryde Sails Owners Manual
Stuart Marine
Wind Rider
Flying Tiger Tuning Guides
Flying Tiger Class Sails
Flying Tiger
Pixel Class Sails
Pixel
Oday Spinnaker Layouts
Oday Class Sails
O-day
Beneteau FAQS
Beneteau Tuning Guides
Beneteau Spinnaker Layouts
Beneteau Class Sails
Beneteau
Class Sails
Fabric Lexicon and Glossary
Dimension Polyant Sail Materials
Dimension Polyant
Contender Sailcloth Site
Challenge Sailcloth Site
contender US Sailclothe
Challenge Sailcloth
Sail Cloth Suppliers
Bainbridge Sailcloth
Videos
Sail Design
Spinnaker Color Selection
Vector Spinnakers
Victrix Asymmetrics
Spinnaker Layouts
Storm Sails
Inshore
Cruise
Cruise-Plus
Performance-Cruising
Race
Vectrix-Membrane
Premier
Brochures & Manuals
Spinnakers
Products
FAQS
Selecting Sailing Winches
When and How to Replace your Lifelines
Stainless Steel Rigging
Selecting Line for Running Rigging -
Is it truly cannibalizing or is the combined traffic increasing overall website traffic? Should be the first thing to consider before identifying the appropriate solution.
-
@Maximuxxx
Yes, like the other guy said. Do internal linking to your main page..... -
@webduh said in Blog article cannibalizes our home page:
@Maximuxxx Make your homepage Conical to the Blog post. David @ Webduh.com
This strategy should work, can anyone verify with experience?
-
You can also Link heavily from the article to your homepage to "pass" the link juice back.
-
@Maximuxxx Make your homepage Conical to the Blog post. David @ Webduh.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Campaign KW data source thats auto populated in campaign set up?
HI I'm just setting up a new project/client and see Moz has auto-populated the keyword field in the new project setup form. Where does it get these from? Since I'm looking at the client's site through the Moz browser and cant see any of these KW in the usual/ obvious places? Whats the data source for this auto-population? All Best
Moz Pro | | Dan-Lawrence
Dan0 -
Unsolved how to deal with bad keywords?
In the rush to get our account set up and running our team added about 250+ keywords. Many are really close duplicates or a close rephrasing of the same idea. I'd say almost 100 of them fit into this category. Does it make sense to just leave these and continue to add better keywords or should we do some purging? Help!
Keyword Explorer | | Worship_Times0 -
Pages not indexed
Hey everyone Despite doing the necessary checks, we have this problem that only a part of the sitemap is indexed.
Technical SEO | | conversal
We don't understand why this indexation doesn't want to take place. The major problem is that only a part of the sitemap is indexed. For a client we have several projects on the website with several subpages, but only a few of these subpages are indexed. Each project has 5 to 6 subpages. They all should be indexed. Project: https://www.brody.be/nl/nieuwbouwprojecten/nieuwbouw-eeklo/te-koop-eeklo/ Mainly subelements of the page are indexed: https://www.google.be/search?source=hp&ei=gZT1Wv2ANouX6ASC5K-4Bw&q=site%3Abrody.be%2Fnl%2Fnieuwbouwprojecten%2Fnieuwbouw-eeklo%2F&oq=site%3Abrody.be%2Fnl%2Fnieuwbouwprojecten%2Fnieuwbouw-eeklo%2F&gs_l=psy-ab.3...30.11088.0.11726.16.13.1.0.0.0.170.1112.8j3.11.0....0...1c.1.64.psy-ab..4.6.693.0..0j0i131k1.0.p6DjqM3iJY0 Do you have any idea what is going wrong here?
Thanks for your advice! Frederik
Digital marketeer at Conversal0 -
Unavoidable duplicate page
Hi, I have an issue where I need to duplicate content on a new site that I am launching. Visitors to the site need to think that product x is part of two different services. e.g. domain.com/service1/product-x domain.com/service2/product-x Re-writing content for product x for each service section is not an option but possibly I could get over that only one product-x page is indexed by search engines. What's the best way to do this? Any advice would be appreciated. Thanks, Stuart
Technical SEO | | Stuart260 -
Why are my Duplicated Pages not being updated?
I've recently changed a bunch of duplicated pages from our site. I did get a slightly minimized amount of duplicated pages, however, some of the pages that I've already fixed are still unfixed according to MOZ. Whenever I check the back-end of each of these pages, I see that they've already been changed and non of them are the same in terms of Meta Tag Title is concern. Can anyone provide any suggestions on what I should do to get a more accurate result? Is there a process that I'm missing?
Technical SEO | | ckroaster0 -
Is it better for our Blog to be blog.domain.tld or domain.tld/blog ?
I'd dread the answer being the latter rather than the former as we've spent two years building it blog.domain... However I noticed SEOmoz are domian.tld/blog and it got me thinking.... Cheers. R.
Technical SEO | | RobertChapman0 -
Page rank and ranking down
Hi I blog at Technostarry. Some 3 months back during page rank update, my page rank went down from 3 to 2. I don't know the reason behind this. And now, my traffic and ranking is also down. I am not involved in any bad SEO practices, I don't copy paste and I write original content. I am too confused as why and what has happened with my site. If someone could analyze my blog and look at my weak points then that would be great. I would like to get any suggestions to get back my ranking and also page rank back. Thanks.
Technical SEO | | technotech0 -
Too Many On-Page Links
Hello. My Seomoz report this week tells me that I have about 500 pages with Too Many On-Page Links One of the examples is this one: https://www.theprinterdepo.com/hp-9000mfp-refurbished-printer (104 links) If you check, all our products have a RELATED products section and in some of them the related products can be UP to 40 Products. I wonder how can I solve this. I thought that putting nofollow on the links of the related products might fix all of these warnings? Putting NOFOLLOW does not affect SEO?
Technical SEO | | levalencia10