Page Authority
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I feel like I'm wasting time by going out and creating backlinks for a new page to increase page authority, especially when I've already got the domain link for domain authority.
In your opinion, how important is it to go out and create back links for a page? - am I wasting time I could be using towards creating more great content?
Shannon Peel
Telling Stories about Women
MarketAPeel -
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Page authority is extremely underrated. Even if you have a low domain authority, if you have a high page authority, you can rank above places like Wikipedia or others.
Moz treats all the links as no-follow so they don't actually help with indexing but as a random example if you had a root domain eg: https://www.poof.io
and you had a subdirectory: https://www.poof.io/payment-gateway/ethereum
Page visibility would be higher on the subdirectory if it were shared a ton of times with non-nofollow. If it didn't have high page authority and were just a page, then it would be indexed by Google but likely not very high up.
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Google wants to know if the content of a page is worthy to show in the search results. So links towards a page are very important, if the content and technical SEO are done well. Links to a domein help to increase Pagerank from internal links, but incoming links from other sites are often stronger.
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@MarketAPeel Not only that it's important, it's crucial.
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The most important factor outside of your content is your back-link profile.
Work on your content
Work on your backlinks
Work on your backlinks backlinksSometimes linking to the links that link to you from other pages or blogs you control can increase their domain relivency and then increase their value as backlinks.
For instance the links below link to a Solar Pool Panel Florida Installer from Orlando. that is a client of ours
www.10url.com/topics/entertainment
www.10url.com/story/grapes-on-mars-georgia-winemakers-aiming-high
www.10url.com/story/white-house-staff-ordered-to-wear-masks
www.10url.com/label/blake-shelton
www.10url.com/label/jeremy-clarkson
Because these domains will now show a backlink from Moz ( a No follow link at that) It will ensure that that page is indexed, and show the relevant context from the post that I am writting about solar pool heating up Back-links through back-link-linking
This is one small trick you can use to ensure your back-links are indexed and also that they have a little boost of solar powered link-juice
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