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    4. 301 redirects and impact on page authority

    301 redirects and impact on page authority

    Intermediate & Advanced SEO
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    • ciehmoz
      ciehmoz Subscriber last edited by

      I need to restructure a section of my website, changing some page titles and moving some pages to other sections. This will then change the URLs but the CMS I use will automatically create 301 redirects so the old URLs still work.

      The question is, will this have any negative impacts on page authority/page rank? From what I've read, it seems having 301's used to have a negative impact but doesn't anymore?

      5TW 1 Reply Last reply Reply Quote 0
      • NiranjanVibhandik
        NiranjanVibhandik last edited by

        Hi,

        I assumed you have not yet migrated those pages. Because if you migrated them on new URLs then Google will reconsider the content & other SEO factors again.
        Its not necessary that the evaluation of new pages will have negative impact only but new pages will have to start the competition from scratch.

        Hope it helps!

        Niranjan V
        ICONX MEDIA

        1 Reply Last reply Reply Quote 0
        • ciehmoz
          ciehmoz Subscriber @5TW last edited by

          @5tw What other factors might have an impact? Content on some of the pages will be updated but only to make things clearer and improve SEO.

          1 Reply Last reply Reply Quote 0
          • johnbracket
            johnbracket Banned last edited by

            Hi,

            I need to rebuild a part of my site, changing some page titles and moving a few pages to different areas. This will then, at that point change the URLs however the CMS I use will consequently make 301 diverts so the old URLs actually work.

            The inquiry is, will this contrarily affect page authority/page rank? From what I've perused, it appears having 301's utilized to have an adverse consequence however doesn't any longer?

            1 Reply Last reply Reply Quote 0
            • johnbracket
              johnbracket Banned last edited by

              I need to rebuild a part of my site, changing some page titles and moving a few pages to different areas. This will then, at that point change the URLs however the CMS I use will consequently make 301 diverts so the old URLs actually work.

              The inquiry is, will this contrarily affect page authority/page rank? From what I've perused, it appears having 301's utilized to have an adverse consequence however doesn't any longer?

              1 Reply Last reply Reply Quote 0
              • 5TW
                5TW Subscriber @ciehmoz last edited by

                @ciehmoz 301 redirects just tell the search engines, browsers etc that original pages have been “moved permanently” to the new URL.

                The 301 redirect shouldn't have any negative impact. But bear in mind other factors might.

                ciehmoz 1 Reply Last reply Reply Quote 0
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