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Hi Moz Peoples! We have a small site with a simple site navigation, with only a few links on the nav bar. We have been doing some work to create a new page, which will eventually replace one of the links on the nav bar. The question we are having is, is it better to rename the existing page and replace its content and then wait for the great indexer to do its thing, or perm delete the page and replace it with the new page and content? Or is this a case where it really makes no difference as long as the redirects are set up correctly?

Hi, We have around 40 products which we can produce plenty of in-depth and detailed "how to"-type pieces of content for. Our current plan is to produce a "How to make" style post for each as a long blog post, then link that to the product page. There's probably half a dozen or more of these kind of blog posts that we could do for each product. The reason why we planned on doing it like this is that it would give us plenty of extra pages (blog posts) on their own URL which can be indexed and rank for long tail keywords, but also that we can mention these posts in our newsletter. It'd give people a new page full of specific content that they can read instead of us having to say "Hey! We've updated our product page for X!", which seems a little pointless. Most of the products we sell don't get very many searches themselves; Most get a couple dozen and the odd few get 100-300 each, while one gets more than 2,000 per month. The products don't get many searches as it's a relatively unknown niche when it comes to details, but searches for the "categories" these products are in are very well known (Some broad terms that cover the niche get more than 30,000+ searches a month in the UK and 100,000+ world wide) [Exact].
Regarding the one product with more than 2,000 searches; This keyword is both the name of  the product and also a name for the category page. Many of our competitors have just one of these products, whereas we're one of the first to have more than 6 variations of this product, thus the category page is acting like our other product pages and the information you would usually find on our product pages, is on the category page for just this product. I'm still leaning towards creating each piece of content as it's own blog post which links to the product pages, while the product pages link to the relevant blog posts, but i'm starting to think that it may be be better to put all the content on the product pages themselves). The only problem with this is that it cuts out on more than 200 very indepth and long blog posts (which due to the amount of content, videos and potentially dozens of high resolution images may slow down the loading of the product pages). From what I can see, here are the pros and cons: Pro (For blog posts):
1. More than 200 blog posts (potentially 1000+ words each with dozens of photos and potentially a video)..
2. More pages to crawl, index and rank..
3. More pages to post on social media..
4. Able to comment about the posts in the newsletter - Sounds more unique than "We've just updated this product page"..
5. Commenting is available on blog posts, whereas it is not on product pages..
6. So much information could slow down the loading of product pages significantly..
7. Some products are very similar (ie, the same product but "better quality" - Difficult to explain without giving the niche away, which i'd prefer not to do ATM) and this would mean the same content isn't on multiple pages.
8. By my understanding, this would be better for Google Authorship/Publishership.. Con (Against blog posts. For extended product pages):
1. Customers have all information in one place and don't have to click on a "Related Blog posts" tab..
2. More content means better ability to rank for product related keywords (All but a few receive very few searches per month, but the niche is exploding at an amazing rate at the moment)..
3. Very little chance of a blog post out-ranking the related product page for keywords.. I've run out of ideas for the 'Con' side of things, but that's why I'd like opinions from someone here if possible. I'd really appreciate any and all input, Thanks! [EDIT]:
I should add that there will be a small "How to make" style section on product pages anyway, which covers the most common step by step instructions. In the content we planned for blog posts, we'd explore the regular method in greater detail and several other methods in good detail. Our products can be "made" in several different ways which each result in a unique end result (some people may prefer it one way than another, so we want to cover every possible method), effectively meaning that there's an almost unlimited amount of content we could write.
In fact, you could probably think of the blog posts as more of "an ultimate guide to X" instead of simply "How to X"...

Hi all I have these domains active:
www.piensapiensa.es
http://piensapiensa.es which redirects to www.piensapiensa.es via webmastertools
http://piensapiensa.com
www.piensapiensa.com which redirects to http://piensapiensa.com via webmastertools.
I want the last three items to redirect to www.piensapiensa.es Here is part of the code of the htaccess file that I have until now:
Options +FollowSymLinks +ExecCGI
RewriteEngine on
RewriteCond %{HTTP_HOST} !^www.piensapiensa.es [NC]
RewriteRule (.*) http://www.piensapiensa.es/$1 [R=301,L] Thanks in advanced.

Recently, there has been some new industry names that have emerged for the type of software we provide and we want to make sure that we rank for those terms (of course!). The 3 names combined are too long for a title tag and would look odd to incl all 3 in the homepage. Any suggestions (or examples) of how this could done without looking spammy? I also don't really know where to put this within our website. e.g. enterprise portal, enterprise information portal (EIP) or corporate portal Any suggestions would be most welcome

Two years ago updated url page to include better keywords and used a 301 redirect from the old page to the new. so www.example.com/keyword-1st-generation.html now points to ... www.example.com/keyword-2nd-generation.html That moved the pages up in ranking, but now have better kw for the url, so is it okay to redirect the /keyword-2nd-geration-html to www.example.com/keyword-3rd-generation.html And what is a good length of time before removing the 1st-generation url? It's been 3 years and there is no chance of using it again. Plus, no sign of it in analytics.

My main product is database conversion software. As it supports tons of databases, it's fairly easy to generate thousands of landing pages simply by variating source/target database names, connection information etc. In fact, I autogenerated almost 25k pages that way. As I didn't want to jeopardize my main site, I placed all that content to a new microsite (www.fullconvert.com) which had no history and no inbound links. Results were nice - site is live two months and in second month already had 1300 visitors. Now, my question is - should I create the same thing on my (old and rather authoritative) main site www.spectralcore.com? I could use a different template to avoid duplicate content. Of course, my main concern is being penalized by Google. In my opinion, this autogenerated content is fine because it provides (tons of) laser-focused landing pages, so visitors will instantly recognize they found what they're looking for. But Google might disagree! What do you think? Is there a danger in trying to leverage authority of my main site in adding 20k+ autogenerated pages with inbound no links to them?

Hi everybody, I wonder how to find and quickly correct 404 errors in my crawl reports : SeoMoz says me "http://domain.com/this-page-is-dead" is 404, but I can't figure out a source page where a link to that url appears. I tried a google link:http://domain.com/this-page-is-dead request, with no more luck. I imagine the trick is trivial, but I need it 🙂 Moreover, why do not show a list of pages referring to this 404 page on reports ? Thanks, Loïc

So I have read on here that page URL Hiearchy is important. My question is from a search engine standpoint which of the following methods would be the best to use (or another if not listed) COMPACT and naturally hierarchical MountainBiking.com MountainBiking.com/adventures ( a list of the pages below ) MountainBiking.com/adventures/in whistler (for each page) MountainBiking.com/adventures/in utah OR VERBOSE but reptetive MountainBiking.com MountainBiking.com/Mountain Biking adventures ( intro + a list of the pages below ) MountainBiking.com/Mountain Biking Adventures/Mounting Biking adventures in whistler MountainBiking.com/Mountain Biking Adventures/Mountain Biking Adventures in Utah It seemed like the blog I read suggested the compact form, but it seems to me that the verbose (though admittedly a bit clunky) seems better so far as exact keyword match etc. Experience and or advice on this?