How 4Ps Marketing Uses STAT:
Dedicated, whip-smart support as your partner every step of the way
Truly limitless SERP tracking for an unlimited number of sites and locations
Craft proposals with granular SERP data that will impress potential clients
"We didn’t have a reliable way of showing our clients that the work that we were doing had any impact whatsoever. STAT helped us overcome that. It gives me an insight portal into how all of my client’s sites are performing at any given time."
Client: 4Ps Marketing
Industry: Marketing Agency | Location: Seattle, WA
With offices in London and Canterbury, 4Ps Marketing works very hard to make their clients’ brands more visible online and offline. They work with a diverse client base including high-profile brands like Sweaty Betty, Selfridges, bareMinerals, Vivienne Westwood, and Sapphire Systems.
Their work calls for a multi-channel approach tailored for each client that includes a strong emphasis on SEO.
Challenge: Finding accurate data and trusted partners
Matt Stannard is the Head of Analytics and Technology at 4Ps. His most fundamental challenge was getting his hands on accurate, daily, large-scale SERP data. The solutions they used in the past just didn’t scale well, both in terms of costs and the pain of managing lots of keywords.
“We didn’t have a reliable way of showing our clients that the work that we were doing had any impact whatsoever,” says Stannard. “STAT helped us overcome that. Basically, it gives me an insight portal into how all of my client’s sites are performing at any given time.”
Perhaps even more so than the data itself, Stannard was looking for a data provider who he could truly rely on for support and expertise.
“I needed a partner that I trusted and who wanted to talk to me,” he says. “If there was a problem, they would help solve the problem rather than it just being another support ticket.”
“You have to have relationships like that,” he adds. “You can’t just have a relationship that’s solely about the products.”
Of course, that partnership had to go well beyond simple problem-solving. Part of what informed Stannard’s decision to go with STAT was a bit of good old-fashioned professional paranoia.
“The thing that I didn’t like about some of those other solutions was that I didn’t trust them,” says Stannard. “In an agency, you put a lot of trust in your partners not to cut you out and go directly to your clients.”
So what convinced him that he could put that level of trust in STAT? Ultimately, it was the fact that STAT offers every client a dedicated success coach who understands SEO. That meant one, single, human point of contact for everything, from onboarding and training, to trouble-shooting and reporting, to building tracking strategies and custom intelligence.
“You get a real feeling for having an extension of your team, but in another expertise,” Stannard says. “That’s what you want because in the fast-moving industry that we’re in, sometimes clients ask questions you don’t immediately have the answers to.”
“STAT gives a great way of archiving a complete history. I can go back in time and see what actually changed day by day over time, and then start to tie that back to other information and tell the story.”
Solution: Going bigger than ever with STAT
Partnership is critical. But, at the end of the day, great SEO analysis comes down to the data. For Stannard, the sheer scale and flexibility of STAT’s tracking has made all the difference.
“STAT gives a great way of archiving a complete history,” he says. “So I can go back in time and see what actually has changed day by day over time, and then start to tie that back to other pieces of information and tell the story.”
SEO clients want to see the past, present, and future of their brand. STAT allows agencies to pinpoint changes in the SERPs, from base organic rankings, to universal result types, to top competitors, to search volumes.
Add to that the ability to track mobile and desktop SERPs in any location and language across the world and Stannard’s team is now in a prime position to help their clients stay competitive in the global search market.
“Most of our clients — if they don’t have an international presence at the moment — that’s very much where they want to be in the next two years,” Stannard says.
With data from STAT, 4Ps is able to show their clients the lay of the land in any local market, including the performance of local competitors.
"If we needed to track a million things tomorrow, we could do that. And then if we didn’t need to do it anymore, we could turn them off the next day."
Results: Flexibility for the win
And when it comes to winning new business Stannard says one of STAT’s greatest strengths is the way it combines massive global scale with total freedom to turn tracking on and off as needed.
“If we needed to track a million things tomorrow, we could do that. And then if we didn’t need to do it anymore, we could turn them off the next day,” he says.
That kind of flexibility allows Stannard to walk into a pitch meeting equipped with reams of tailored SERP data, covering as many keywords, sites, and locations as they need. With STAT by their side, they can show a potential client exactly what’s happening across their industry — and even reveal the SEO strategies, strengths, and weaknesses of key competitors.
When they’re done with the pitch, they simply turn the keywords off. They only pay for the days they track, and there’s zero impact on their tracking for existing clients.