Welcome to the Q&A Forum

Hello everyone! I have always known enough about Google Analytics and SEO to be dangerous, but was not a focus for me. I am working on a project were I am looking at stuff where my knowledge is limited. The scenario is that the domain I am looking at will serve a 404 error, but keeps the url, I guess for tracking purposes. At the same time, there is a page "Page_Not_Found" that has elevated visits. I am not sure how to tell where the visits are coming from to the PNF since the Previous Page is mostly identified as "(entrance)" Is the PNF correlated to the process of serving an error page but not changing the URL? Ideally, I am looking to identify and improve the 404 visits. I hope that I provided clear enough information. Happy to provide more as needed.