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    4. Law Firm Website Completely Switching Marketing Focus - How to Best Handle

    Law Firm Website Completely Switching Marketing Focus - How to Best Handle

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    • peteboyd
      peteboyd Subscriber last edited by

      Hi Moz Community,

      Thanks in advance for the help! We have a law firm client interested in fully switching their SEO marketing from Criminal Defense to Personal Injury. Our client no longer wants any business for Criminal Defense cases.

      Background Info: The website for the last 10 years has focused on Criminal Defense (and ranks well). Over the last couple of years we have introduced Personal Injury content on the website and achieved some decent rankings as well.

      In order to make the website less relevant for Criminal Defense, it had crossed our minds to de-index these specific Criminal Defense pages but still leave them present on the website.

      Question:  Would you recommend de-indexing all of the pages at once or done in a gradual manner?

      Our concern it that doing it all at once could affect the overall domain's authority more sharply and harm rankings for any other keywords not involving Criminal Defense.

      1 Reply Last reply Reply Quote 1
      • VikramEZ
        VikramEZ last edited by

        Hi @peteboyd

        Here I am sharing my experience and powerful SEO strategy for your Law Firm website. You should keep this in mind when you will be starting SEO for Law Firm.

        Here are some steps you Follow While Doing SEO for Law Firm Websites
        Step 1: Finding and Analyzing Competitors

        Step 2: Technical SEO Audit For Law Firm Website

        Step 3: Zero-Down on the Keywords

        Step 4: Optimize Google Business Profile according to your competitors

        Step 5: Optimize website Content with SEO Keywords

        Step 6: Optimize Metas (Title & Meta Description) with SEO Keywords

        Step 7: Optimize Heading & Subheading tags with SEO Keywords

        Step 8: Optimize Schema Tags (Organization, Local Business, Navigation, Attorney, Event, Video, Rating & review, FAQs, etc)

        Step 9: Optimize Footer add about content, location, and images with SEO Keywords

        Step 10: And lastly You should Focus on High-Quality Link building (Profile creation, business citation, classified, bookmarking, content syndication, guest post, content outreach, web 2.0, forums, Q&A, etc.)

        I hope these steps will help to rank higher in Google SERPs.

        Also, if you don't have any experience SEO team you can consult with No. #1 India SEO company.

        Thank you.

        1 Reply Last reply Reply Quote 0
        • EGOL
          EGOL last edited by

          If the rankings of the criminal defense pages have direct links then those links are helpful to any query that any page of the site competes for.  So, I would not delete them.

          There are law firms with strong websites that rule the SERPs for everything in their town.   Their office takes any call that comes in, accepts the cases in practice areas where they have interest and expertise, and refers the rest to other firms for a referral fee.

          1 Reply Last reply Reply Quote 0
          • donsilvernail
            donsilvernail last edited by

            I would not deindex anything. The search rankings are the bread and butter. The question is how do you leverage current traffic and use it to boost personal injury.

            I would start by curating new content that  aligns with the criminal justice content. Then take the criminal justice content and redirect it to your new content.

            If you deindex, traffic will drop considerably and it will be like starting from scratch. If you redirect you may be able to pass link juice to your new pages while rankings start to increase for personal injury.

            1 Reply Last reply Reply Quote 0
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