Filter By Category bad for seo?
-
Hello Everyone!
I know that a single product should not have filter by color option since it will create duplicate content, and you have to use canonical tags to solve it.
BUT how about sorting through products via category/brands?
Filter by category changes the URL of the General shop page (ex: hello.com/Shop/Category1022039 ). This page only displays the products within, no content/ descriptions etc unlike the original category page(ORIGINAL CATEGORY PAGE) Each of these category/brand already have their own individual pages (ex: hello.com/Shop/A). This is the page that will be optimized for content, FAQ, and ranking etc. Unlike in the url created when filtering through the categories.
So technically I would have 2 URL for each Brand/Category. Would they compete with each other? What would you guys suggest.
Please advise me on this.
Thank You
-
You have to think of your intention for the Google SERPs. Are those pages optimized for the same specific keywords or long term phrase. If yes, take a close look at the performance and ignore canonical Tag or robots settings in the first steps. When you see the ranking performance between the subfolder you will notice which strategy will fit for you. Optimizing a big website for several duplicates is not really helpful but not completely wrong.
-
@Safxmed you can use a canonical tag to point the filter page variant to the static category variant. This way, there is a clear signal to Google as to which is the preferred page for showing on SERP. This is the method used by ecommerce giants like Shopee. If a user searched on Google and clicked into their category page, the url would be the static variant. However, if they were to travel from the home page via the filter system to the same category, they are actually given the filtered page variant.
If you do follow this, i still recommend having the static category urls in links from home, menu, and footer where possible. This is for internal linking purposes.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Static content pages ranking dropping all the time
Hello all. I have been working three months in my current job in the hotel industry. I have been publishing a lot of content to our website (mainly articles), which in general have been ranking well and really boosted our website traffic. The problem that I am facing, though, is the fact that our static pages' rankings are basically constantly dropping. Especially one of our main pages, which is this hotel page. I haven't been doing any real changes to the content, but the ranking (with keywords "hotelli helsinki" [Hotel in Helsinki in Finnish]) has plummeted from 13th position all the way down to 19th... What has been happening during these last three months is that we did change to a new domain and we have done all the redirections and also informed Google about this change through search console. I have also done some minor changes to the on-page content, such as changing the meta titles and descriptions as well as the page title and some of the text content to more natural ones instead of clumsy SEO texts and optimizing the images. This hasn't helped at all though and the rankings seem to steadily drop all the time. What would YOU do with this page? Maybe add more text content to the page to be more informative? All tips would be highly appreciated.
On-Page Optimization | | haapalatuomas0 -
OnPage SEO
I am about to start my website http://i-love-skiing.com/. I would like to know what OnPage ranking factors should I consider while launching or building my website. I want to rank higher on search results.
On-Page Optimization | | TheresaWoods0 -
Looking for an SEO Expert
We're overwhelmed with client work and looking to hire an SEO professional to handle our local rankings and give us a fresh perspective. Feel free to message me privately or reply here. Thanks!
On-Page Optimization | | ScottImageWorks0 -
SEO For Replacement Site
I have a client with a website that has gotten a bit outdated. We've already built his new website and optimized it, but I'm trying to figure out the best way to replace the site while doing the least amount of damage to his current Google rankings. He's ranking #1 for some very competitive keywords that are responsible for the bulk of his revenue, so we want to jeopardize that. We've already built a new site and written all new content, although the homepage page title, h1 header and meta descriptions will all remain what they currently are. I'm also trying to keep the keyword density as close to the current site as possible. I am aware of transferring all existing site URLS using 301 redirects. Can anyone provide any tips that I should use when replacing the site? Should I expect a slight rankings drop or am I worrying about nothing?
On-Page Optimization | | atstickel0 -
Using Escaped Fragments with SEO
Our e-commerce platform is in the process of changing to what we call app based stores (essentially running in a browser as single page web-app) With these new stores they are being built in HTML 5 and using escaped fragments.
On-Page Optimization | | marketing_zoovy.com
Currently merchants are usually running 2 stores until we launch to app site at 100%. My questions are really concerning the app stores which right now show on a subdomain but will essentially take over the primary domain. Here is an example:
app.tikimater.com and app.sportsworld.com Since I am not a developer, I'm really having a hard time understanding the escaped fragments. I'm using this but https://developers.google.com/webmasters/ajax-crawling/docs/getting-started I'm not sure what my actual urls should look like and what the canonical should be set to. Right now they have been removed but previously they had http:app.tikimaster.com#!v=1 Also, and how I should be setting up my meta information for Google so 1) pages are indexed timely 2) pages are indexed with the correct information. I am still setting the meta titles and descriptions but in some instances Google uses other info. With the new platform we are moving away from on page content (written paragraphs) but category pages would have related products embedded. Should I still be pushing to have some type of intro text, since it would solely be for SEO and not the shoppers experience. All product pages have content (product description etc) Thank you for any advice0 -
Neglected Blog SEO help
I am wedding & sports photographer in San Antonio. I've been busy with photographing sports (lots of them) & totally neglected SEO work for nearly 2 years. I know it's a broad question but what is the best way to get back on track? Should I create a strong landing page with keyword wedding photographer? Should i make separate websites - one for weddings, one for sports? Is PPC good way to jump start? Do I have website structure problems etc? If anyone can comment, that would be great. I am willing to hire SEO experts so if anyone knows anybody, please let me know My website is www.soobumimphotography.com Thank you in advance
On-Page Optimization | | soobumim0 -
Best SEO Extension/Plugin for NOPCommerce Site?
Hi I am working for a client who is using NOPCommerce. It doesn't look like they have a SEO Plugin in - although you can add meta descriptions to Products - which works fine, the Product categories have SEO components too but do not seem to work and all 'other' content /CMS pages have no SEO components whatsoever. Does anyone know of a plugin which would resolve this? (PS never used NOPCommerce before!)
On-Page Optimization | | AllieMc0 -
Multi-Site SEO using Host Headers
Hi - I'm working on a proposal for a client who runs 3 different career websites. He uses "host headers" to direct the website visitor to the correct website. For example, if the visitor comes from Washington he goes to one url. If he is in Kansas, he goes to another URL. Does anyone have any experience doing SEO with this type of system? What do I need to know? What are hurdles I'll encounter? Thanks, -Hunter
On-Page Optimization | | HunterW0