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Hi guys I'm trying to implement silos on a new website. I'm confused. SEO experts say you should first research all your keyphrases (done that) and then only create 1 page per keyphrase. I can see this makes sense if you did e.g. Italian Cooking - then did sub posts like Norther Italian Cooking, Vegetarian Italian Cooking etc - because those sub posts also contain the main keyphrase 'Italian Cooking'. Where I get confused, is they then have pages e.g. Pasta Dough. I can't quite see the benefit of having a sub post that is essentially about something (semantically) unrelated to the main page keyphrase we are trying to optimize on. I could understand doing a post e.g. 'Pasta Dough in Italian Cooking'. That page would be related and I can then see how the links from that page would have relevance for Google. But just Pasta Dough? In 1 siloing example I saw a main topic of Websites. Under that they had things like Website Design, Website Building, which make sense. Then they have 'Online Shop' as a sub-post. It's only related if you know it's related. Am I missing the point here? Is the point NOT to necessarily create pages related to the exact keyphrase, but instead create pages with a view to creating relevant links on those subpages to the main page? I hope someone understands the confusion here. I think my head is still stuck in mininets from 20 years ago 🙂 Any help would be very appreciated, many thanks.