How do you report SEO audit findings?
-
Hello, Mozzers!
I'm curious to know how you report SEO audit findings. Do you use a spreadsheet? A presentation? A formal report? Or maybe something else.
If you have a favourite audit template, I'd love to see it.
A second question: what things do you report in an audit? I currently report crawl findings, authority and trust, link profiles, and competitive analysis. I also investigate a site's security—that's not usually part of an audit, but site owners need to know about it.
What do you report to your audit customers?
Thanks for sharing your auditing wisdom!
-
@martijn_scheijbeler Thank you for this response. It makes a lot of sense. Highlight actionable findings and value-adding actions.
As for security, I'm not an expert, but I still point out obvious gaps when I see them. Some sites have no backups and no provisions for login security and firewalling, for example. So I mention these things. If I don't tell my customers, who will?
Bedankt, Martijn.
Andy -
Hi Andy,
This is a great question, let me flip this on its head and give you an insight into what I want to see as somebody who's requested but also delivered themselves on multiple audits.
- Show where the value is, I want to know based on keyword research and a little bit of competitive insight what the areas are that we should explore.
- Technical findings, speed is more important at the moment combined with structured data. Security in my opinion is an overrated piece in the mind of SEOs, we're not experts at that by a stretch.
- Crawl findings, especially for big sites tell me what types of pages are missing in XML or HTML sitemaps and how to improve the internal link structure.
Preferred formats, a presentation combined with a spreadsheet so that we have a list to work off but also a deck that can be presented internally to explain what's going on.
Martijn - hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why doesn't moz notify me of missing image alt tags
We had a client come to us and let us know another vendor had notified them that many of the images on their site are missing alt tags / text. I know this was a big deal back in the day, but I haven't heard much about it lately. I am assuming if it doesn't even show up in the Moz site crawl, it must not be a big deal any more, but I would love to have more info about how important image alt tags are and if they are important, why Moz does not report them.
Moz Pro | | CaliberMG1 -
site crawl
hello . my website is https://papionshopping.ir/ but i cant make a site crawl for this . everytime i run crawling it stops and shows nothing !!!!!!!!!!!!!!!!!! plz helppp.
Other SEO Tools | | valigholami13860 -
Abnormally High Direct Traffic Volume
We have abnormally high amounts of direct traffic to our site. It's comprising over half of all web traffic while organic is second with considerably less. From there the volume decreases amongst other channels. I've never seen such a huge proportion of traffic being attributed the Direct. Does anyone know how to test this or see if there is an error in Google Analytics reporting?
Reporting & Analytics | | graceflack 01 -
Looking for an SEO Mentor
I do in-house marketing for a medium sized luxury architectural design firm. I have a good understanding of the moz platform and general SEO but would like to findsomeone to provide regular guidance and answer some specific questions regarding our SEO. Specifically, we want advising on keywords, blog content, and link building. Ideally we'd like to engage a consultant (remotely) on an hourly basis. We'v have had very poor experiences with big SEO firms so that’s definitely not something we’re looking for. Best,
Intermediate & Advanced SEO | | WorkshopAPD
Caio0 -
Should I report unnatural links via Webmasters?
We have a client who fired their last SEO firm for backlinking. The company has the actual emails and evidence that it found. On July 19, 2012, they received a notice in Webmasters that "unnatural links" had been detected to their site. The notice states that they should request reinclusion, but Matt Cutts is saying something different: https://plus.google.com/u/3/109412257237874861202/posts/gik49G9c5LU My client wants to ensure that they are NOT impacted, so should they notify Google anyways? The notice in Webmasters reads: Dear site owner or webmaster of…. We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results. If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request. If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support. Sincerely, Google Search Quality Team
Intermediate & Advanced SEO | | dknewmedia0 -
SEO Feedback Please
Hi, I was hoping to get some feedback on this site's SEO: http://www.chantre.com/ I also have different URLs which can be accessed from the left side of the site under "Quick Search Links" that go to the different offices within this company. Thoughts on how to improve would be great. Thanks in advance.
Intermediate & Advanced SEO | | gXe0 -
How do I make my URLs SEO friendly?
Hi all, I am aware that overly-dynamic URLs hurt a website's SEO potential and I want to fix mine. At present they look like this: http://www.societyboardshop.co.uk/products.php?brand=Girl+Skateboards&BrandID=153 What do I need to do to fix them please... do I add some code to the htaccess file? Many thanks, much apreciated. Paul.
Intermediate & Advanced SEO | | Paul530 -
Does font size affect SEO?
In the eyes of Google, would the font text size of say a news article affect SEO? For example, a slightly larger font being easier to read by those with bad eyes? Accessibility? If so, what size would be ideal? 10, 12, 14? Your thoughts and suggestions are greatly appreciated.
Intermediate & Advanced SEO | | Peter2640