Multiple URLs from One Domain on Page 1
-
Is it possible (and if it is possible, how difficult is it) to get multiple URLs from the same domain name to be indexed on the first page of Google for the same keyword or phrase? Assuming each URL has significantly different content of course...
Context: A large real estate brand has 6 franchise offices in the same city. Each office has its own listing/landing page on the parent brand website. Each franchise owner wants their page on the website to rank for the term 'Christchurch real estate'. The homepage of the parent brand website currently ranks on the first page of Google for this search term, but none of the franchisee pages do.
So my question is: with the right unique content on each franchisee page, supported by quality backlinks to each of the different offices, is it possible to get multiple franchisees listed on the first page of Google given that ultimately the 6 URLs are all attached to the same domain name?
(And, if so, do you have any hot tips you can share to assist me on this uphill battle?)
-
@BeKonstructive you'll be competing against yourself, but as NaeemGari said, the location pages would be different. You can add the location SEO he refers to using this URL to generate the location based schema marketup https://technicalseo.com/tools/schema-markup-generator/
Difficulty depends on how much competition there is for the keyword, I like to use ubersuggest.com to check that. It'll score it as green, easy to rank for, yellow medium difficulty and red hard. So let's say you are trying to rank in the organic regular search results, each location will be competing aginst the other to show up. For the Google Business Profile or Google Local maps results, the location closest to where the person is searching is what will show up. Those are the top 3 results in regular search that show the maps.
-
The location pages differ in their neighborhood focus even if they are in the same city. For the location pages you should focus on making content unique to the specific neighborhood.
Add Local Business schema markup to pages. Integrate a map, contact form, phone number and name. Mention the areas served in the individual landing page. You can also include location testimonials, reviews from popular sites like Google, Facebook etc. Add management quotes, team photos, FAQs to a specific store location to make pages unique. You can also include near me phrase in meta tags, page content if possible. Be sure to optimize the Google My Business & Bing Places listings.
Based on proximity, relevance and prominence factors if a person is in the neighborhood your nearest location page is likely to be triggered with relative easy and high probability after the optimizations above are done. Therefore, all your location pages depending on user location will have the potential to be on 1st page of Google.
From a ranking perspective you should report visibility wins in Google Maps, Google My Business profile insights. For keyword ranking you should focus on tools that offer ability to report keyword ranking at a neighborhood or zip code level. SE Ranking, Bright local, SEMrush are tools that can be helpful in this regard.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How good is my page?
Hello I've been using moz for a while, using the tools to try and best optimize our pages, I'm curious to see if we're missing anything blatant or if you have any little tips. Any feedback would be greatly appreciated. Here is one of our most popular pages:
SEO Tactics | | JamesDavison
https://www.longstonetyres.co.uk/classic-car-tyres/jaguar/e-type.html Cheers.0 -
Domain migration goes wrong. I have a few quesitons.
So I did a domain migration 4-5 months ago, lost about 70-80% of the traffic and I still couldn't recover the traffic. Redirected everything 1:1 Updated internal links Triggered change of address in GSC Monitoring the server logs (everything is perfect) Uploaded the old sitemap with the old URLs What happened/ what have I noticed so far: Almost all URLs have been indexed on the new domain New content on the new domain is indexed in a matter of few hours There's only one particular page that still appears as "Crawled and indexed" on the old domain and still receives traffic. I tried to request the manual indexing so Google could figure out the page has been redirected but nothing has changed. I think this is a sign Google hasn't finished the domain migration process? Most WEBP images appear as "Crawled - currently not indexed" on the old domain. Shouldn't they appear as "Page with redirect"? The new domain is ranking pretty well on a bunch of keywords (they're like 2-3% of the total page count) while the rest of 97% of pages haven't appeared not even in the top 200 results (these pages don't receive a single impression) Google acts a bit strangely on crawling the old domain. He keeps crawling the category pages over and over again (sometimes I see 20-30 crawls on a single category page in a single day) while the inner pages and images are rarely crawled. Like I see 4-5 crawls on images per day maximum. The traffic and number of rankings keywords haven't changed a bit after the last Google updates. Does this indicate that we haven't been impacted by them? So any suggestions on what else can I do to find out the reason why the website hasn't recovered? My guesses are: The process is still not finished (unlikely since it already passed 4-5 months) There's a technical error that I can't find (again, unlikely since I see nothing strange in the logs that'd indicate Google has problems fetching the site) Someone did something nasty (like blasting the website with backlinks or copying the content) that hindered the process? I see a couple of sites made in a language I can't read that literally copy and translate the content from my website and publish on theirs with the canonical URL my website URL. Also, two sites cloned mine after the migration but I managed to eliminate them in time. I had a lot of spammy backlinks on the old domain that have been automatically generated on the ranking pages over a few years. I haven't disavowed them because Google claimed they can identify and eliminate them. Now all those backlinks have instantly moved to the new domain which could put Google in panic mode and lower its trust in our website. Should I disavow them? Please any help is highly appreciated.
SEO Tactics | | Anna332120 -
How to Get a New Organic SERP Image Pack
I have been doing a little on-page SEO on our site today and came across the following images embedded within organic SERPs, please see the screenshot. Obviously the users eye is drawn to these and therefore they are likely to result in more clicks. It would be great to know what they are called and how to go about getting these for our own results? If we managed to implement these across our site it would make a big difference for us, as working in the travel space, images are so strong when painting a picture of the destination. Thanks
SEO Tactics | | wildernessscotland
Ben 0073280b-3daa-4558-b5fd-3cbde422d623-image.png0 -
Refund
I was charged for a subscription but I’ve tried to cancel several times. I need help with a refund.
SEO Tactics | | PerceptionDB0 -
Search Console Missing field 'mainEntity'
Hello,
SEO Tactics | | spaininternship
I am with a problem, in my site I added a faq with schema structure (https://internships-usa.eu/faq/). But is appearing the following problem in Search Console:
Missing field 'mainEntity' ["WebPage","FAQPage"],"@id":"https://internships-usa.eu/faq/#webpage","url":"https://internships-usa.eu/faq/","name":"Help Center - Internships USA","isPartOf":{"@id":"https://internships-usa.eu/#website"},"datePublished":"2022-05-31T14:43:15+00:00","dateModified":"2022-06-01T08:07:13+00:00","breadcrumb":{"@id":"https://internships-usa.eu/faq/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://internships-usa.eu/faq/"]}]}, What do I have to do to solve this?0 -
Unsolved Site showing up in Google search results for irrelevant keywords
Hi there, one of my client's sites is showing up in Google search results / getting a lot of site traffic from keywords that while very close to words we're actually trying to target on the site, are irrelevant for the client and their site content. Does anyone have ideas of how to address this?
SEO Tactics | | Tunnel70 -
How can I make a list of all URLs indexed by Google?
I have a large site with over 6000 pages indexed but only 600 actual pages and need to clean up with 301 redirects. Haven't had this need since Google stopped displaying the url's in the results.
SEO Tactics | | aplusnetsolutions0 -
Google Search Console - Excluded Pages and Multiple Properties
I have used Moz to identify keywords that are ideal for my website and then I optimized different pages for those keywords, but unfortunately rankings for some of the pages have declined. Since I am working with an ecommerce site, I read that having a lot of Excluded pages on the Google Search Console was to be expected so I initially ignored them. However, some of the pages I was trying to optimize are listed there, especially under the 'Crawled - currently not indexed' and the 'Discovered - currently not indexed' sections. I have read this page (link: https://moz.com/blog/crawled-currently-not-indexed-coverage-status ) and plan on focusing on Steps 5 & 7, but wanted to ask if anyone else has had experience with these issues. Also, does anyone know if having multiple properties (https vs http, www vs no www) can negatively affect a site? For example, could a sitemap from one property overwrite another? Would removing one property from the Console have any negative impact on the site? I plan on asking these questions on a Google forum, but I wanted to add it to this post in case anyone here had any insights. Thank you very much for your time,
SEO Tactics | | ForestGT
Forest0