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Hi all, Assuming a company has two services: SEO and PPC. Here is the situation: I would like to focus on SEO for now but also don't want to leave my PPC service out of the page. SEO accounts for 60% of the content, while PPC accounts for 40%. Assuming the content (SEO + PPC) of the page will not change, which title tag would you prefer, and why? SEO | brand name (Is it appropriate that the title focus on SEO but the content of the page contains PPC) SEO | PPC | brand name (Will the keywords dilute each other?) SEO | SEM Agency | brand name (The idea behind it is that SEM includes SEO and PPC so I think Google would be OK with the page ranking for SEO and also including PPC in the content. I really appreciate your help and explanation. Thank you!

Our B2B site has a lot of of long form content (e.g., transcriptions from presentations and webinars). We'd like to leverage the long tail SEO traffic driven to these pages and convert those visitors to leads. Essentially, we'd like Google to index all this lengthy, keyword-rich content AND we'd like to put up a read gate that requires users to register before viewing the full article. This is a B2B site, and the goal is to generate leads. Some considerations and questions: How much of the content to share before requiring registration? Ask too soon and it's a terrible user experience, give too much away and our business objectives are not met. Design-wise, what are good ways to do this? I notice Moz uses a "teaser" to block Mozinar content, and I've seen modals and blur bars on other sites. Any gotchas that Google doesn't like that we should be aware of? Trying to avoid anything that might seem like cloaking. Is it better to split the content across several pages (split a 10K word doc across 10 URLs and include a read gate on each) or keep to one page? Thank you!

Hi, i have a question that i have seen some other have also had. The question is what is the best practice to serve the location specific page to the user (based on their location)? This post (http://www.seomoz.org/q/redirecting-users-based-on-location) suggests against automatically redirecting the user based on IP address. I guess the primary concern is that Google bot will also be redirected in this case... I see a number of well known sites use automatic redirect based on location. Take Urbanspoon for example (http://www.urbanspoon.com/), they use a 302 redirect to redirect to location specific page. Do they not redirect Google bot? Is there any way to test this? Can creating a rule to exclude crawlers from redirect cause SEO problems? How? Another example that i am somewhat confused as to how it works effectively is groupon.com.au It selects my closest city (i assume using IP), however the URL stays as the root URL. For example, i typed in http://www.groupon.com.au/ and it stays as http://www.groupon.com.au/ with the city chosen as "Melbourne". The canonical url for this page is the root URL (ie http://www.groupon.com.au/). If you then select "change city" and click the same city (ie Melbourne), it redirects to http://www.groupon.com.au/deals/melbourne. Canonical URL of this page is http://www.groupon.com.au/deals/melbourne. How is this not duplicate content? Can you please advise on the best way to redirect (ideally automatically), to provide the best user experience, while still having Google bot able to crawl the site effectively? Thanks

Does anyone have a good list or know where I can find one to show me the best sites to create some organic back links to mine, preferably without paying for them? Thanks to those who help, Craig Fenton IT

Hello, I have read up on the rel canonical tag and I'm ready to apply it to my site's categorization structure. However, I'm concerned that, because my website does not have a "view all" button for our product pages, the rel canonical tag would not be appropriate. For example, if you come to my site's main category url, you come to mysite.com/main-category At this level - you get the top 12 items in the category. if you want to see the next page, you click a crawlable link that goes to mysite.com/main-category12-24 etc. etc. The site does not offer a view all function. Would applying the rel canonical tag be appropriate in this instance, or do I have to let Google crawl and index each page independantly? Thanks.

If you have a java-script slider on the homepage, each slide has an H1 tag heading,  which of the H1 tags would google most likely consider? all of them or just the first one?

I have almost lost my patience in trying to find a web developer for our project.  I have searched high and low from freelancers to us based firms.  All I can find; freelancers that can't get the job done, but promise they can and us based firms that are currently getting away with murder charging through the nose on work that is not acceptable to say the least. US based Firms 1. Seem to give you as little work as possible to increase their margin.  I get it we all need to make money. 2. Everyone knows how to do everything until you start telling them that you have a little education in the industry and will be testing their work.  All of the sudden they no longer talk to you. 3. Got a few recommendations and they are all subpar performers.   After asking them why their builds load so slow or have so many errors they have excuses that point to the customer Freelancers over seas. 1. I am not sure where to start with this.  I have searched high and low in freelancer for someone that I can trust to build a site.  Of course there is a ton of junk to look through.  After countless hours of narrowing down the individuals I am thinking of giving a shot I find that they are not capable of the job. All I want is a new website from a firm that is honest and knows what they are doing.  That is educated in seo best practices.  That can build a quality website and actually has references of sites they built that are still up and running and test out alright. It is pretty bad when web development companies miss simple items like h tags.  Really? Does anyone know of someone that knows what they are doing?  That can work with someone that knows how to run a dvd player.  Just disappointing to see all these web companies and freelancers that get away with murder. Who earns their keep in this industry?!?!?!?