A question related to domain authority and Page Authority.
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What are the factors that matter to increase domain or page authority because we know domain authority is crucial, it's the best and easy way to tell someone about your website that how worthy your site is.
Is backlinks only the metric to increase domain authority? -
Domain authority is a logarithmic scale score from 1 to 100 and a metric used by Moz and not Google directly for ranking. You may notice that new websites have DA which is 1. It is an industry-accepted metric that tells you how well a website can rank on Google.
Here is an example of a domain with a relatively good domain authority than a new website: https://www.zacocomputer.com/
Here's a domain with a perfect domain authority score: https://www.apple.com/
Also, quality backlinks play a crucial role in improving domain authority. Consider quality backlinks as votes to your website from the humungous online space of websites.
Similarly, quality backlinks to the corresponding page can improve your page authority for the corresponding page. Note I'm focusing on the term quality here because these are eventually trustworthy online sources who have built trust since the past years on the internet.
Also, your domain age can be considered a factor in domain authority. Generally, good domains that have a longer online presence (more years) will tend to have a higher DA than the ones which don't. The same is true in the case of corresponding pages.
Do note that a domain having a low DA score can rank well on Google provided the content is relevant and of high quality, which is absolutely fine.
Also, the following factors play a major role in your websites overall DA:
The relevancy of the incoming links to your website property
The quality and freshness of your on-page content
The number of incoming links to your website
The social signals and the popularity of your website on social platforms
You overall SEO performance of the website (on-page and technical SEO along with off-page SEO)
Page Speed MetricsJust don't make a mistake to directly compare Google's Page Rank(Ranking Score) to Moz's DA (Domain Authority Score)
To conclude, a website that typically has high authority pages will correspondingly have a higher DA.
Hope this helps
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