Possible to expand organic reach in multiple countries/markets without localized content?
-
Hi everyone,
I was recently hired as Content Lead for a SaaS company. We are based in Germany with plans to expand into the UK, Ireland, Spain, and the Netherlands. All of our website content is entirely in English and we don't have plans to localize content for any of the new markets. At least not yet.
One of my responsibilities will be to expand our organic reach through, mostly through SEO content.Though I'm comfortable with the fundamentals of SEO, I'm no expert and I certainly don't have experience with international SEO. I consulted a couple of resources like this guide to international SEO from Moz and this video from Semrush. In a nutshell, this is what I gather: if you want to expand organic reach in foreign countries/markets, you need to 1) decide what kind of domain you want to use and then implement the necessary technical configurations and 2) create localized content in the target market's language.
As I mentioned, we won't be localizing any content at first. My question, then, is can we go about creating content in English and hope to gain any kind of meaningful organic exposure in non-English speaking markets? If so, what's the best approach?
I apologize in advance if any of this isn't clear or if the answer is super obvious. Happy to provide further details upon request. Thanks in advance for any help that can be offered!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Googlebot evaluate performance/page speed on Isomorphic/Single Page Applications?
I'm curious how Google evaluates pagespeed for SPAs. Initial payloads are inherently large (resulting in 5+ second load times), but subsequent requests are lightning fast, as these requests are handled by JS fetching data from the backend. Does Google evaluate pages on a URL-by-URL basis, looking at the initial payload (and "slow"-ish load time) for each? Or do they load the initial JS+HTML and then continue to crawl from there? Another way of putting it: is Googlebot essentially "refreshing" for each page and therefore associating each URL with a higher load time? Or will pages that are crawled after the initial payload benefit from the speedier load time? Any insight (or speculation) would be much appreciated.
Intermediate & Advanced SEO | | mothner1 -
Domain Authority... http://www.domain.com/ vs. http://domain.com vs. http://domain.com/
Hey Guys, Looking at Page Authority for my Site and ranking them in Decending Order, I see these 3 http://www.domain.com/ | Authority 62 http://domain.com | Authority 52 http://domain.com/ | Authority 52 Since the first one listed has the highest Authority, should I be using a 301 redirects on the lower ranking variations (which I understand how works) or should I be using rel="canonical" (which I don't really understand how it works) Also, if this is a problem that I should address, should we see a significant boost if fixed? Thanks ahead of time for anyone who can help a lost sailor who doesn't know how to sail and probably shouldn't have left shore in the first place. Cheers ZP!
Intermediate & Advanced SEO | | Mr_Snack0 -
Local SEO tips
Hi! I'm working on http://www.hgsplumbingandheating.co.uk/ at the moment, and it's going pretty well for local terms such as 'Norwich plumber' etc. Has anyone got any tips though on how it can be improved, especially with regard to getting the homepage ranking above the Places listings? Thanks!
Intermediate & Advanced SEO | | neooptic0 -
Websites with same content
Hi, Both my .co.uk and .ie websites have the exact same content which consists of hundreds of pages, is this going to cause an issue? I have a hreflang on both websites plus google webmaster tools is picking up that both websites are targeting different counties. Thanks
Intermediate & Advanced SEO | | Paul780 -
Mission Possible? You have 3 hours to do Local SEO. Which top 5 sites do you go Social Bookmark, Local Search Engine Submit and Directory List.
Mission Possible? Here is a test. Suppose you had 3 hours (okay 7) to go and submit links, etc, on Social Bookmarking, Local Search Engines and Directories, which top 5 or more of each would you do? (Assuming your on-page is already sweetened). I just got 2 more clients and I need to get started on a few things for each. Thankful for all your advice.............
Intermediate & Advanced SEO | | greenhornet770 -
What is a good content for google?
When we start to study SEO and how google see our webpage, one important point is to have good content. But, for beginners like me, we get lost on this. Is not so black and white: what for you is a good content? the text amount matters? there is any trick that all good content websites need to have?
Intermediate & Advanced SEO | | Naghirniac0 -
Local Business schema / markup
What markup should local businesses employ on their website? I'm aware of the newer schema.org markup but does Google still use rich snippets, geotags, etc.?
Intermediate & Advanced SEO | | BryanPhelps-BigLeapWeb0 -
We are changing ?page= dynamic url's to /page/ static urls. Will this hurt the progress we have made with the pages using dynamic addresses?
Question about changing url from dynamic to static to improve SEO but concern about hurting progress made so far.
Intermediate & Advanced SEO | | h3counsel0