What is the relationship between inbound links and linking domains?
-
In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?
-
Link URL
https://myfloridasolar.com/solar/we-rank-1st-for-solar-pool-heaters-because-we-install-solar-pool-heating/ https://myfloridasolar.com/solar/we-rank-1st-for-solar-pool-heaters-because-we-install-solar-pool-heating/
https://myfloridasolar.com/solar/what-you-should-know-about-attic-fans-85/ https://myfloridasolar.com/solar/what-you-should-know-about-attic-fans-85/
https://myfloridasolar.com/solar-products/solar-powered-attic-fan-5472/ https://myfloridasolar.com/solar-products/solar-powered-attic-fan-5472/
https://myfloridasolar.com/solar/will-somebody-make-energy-efficiency-sexy-please-50632-187985/ https://myfloridasolar.com/solar/will-somebody-make-energy-efficiency-sexy-please-50632-187985/
https://myfloridasolar.com/solar-attic-fan/could-you-benefit-from-a-solar-attic-fan-263/ https://myfloridasolar.com/solar-attic-fan/could-you-benefit-from-a-solar-attic-fan-263/
https://myfloridasolar.com/solar-attic-fan/prepping-for-the-warm-summer-months-with-a-solar-attic-fan-257/ https://myfloridasolar.com/solar-attic-fan/prepping-for-the-warm-summer-months-with-a-solar-attic-fan-257/
https://myfloridasolar.com/solar/what-benefits-do-solar-attic-fans-offer-167/ https://myfloridasolar.com/solar/what-benefits-do-solar-attic-fans-offer-167/
https://myfloridasolar.com/home/ https://myfloridasolar.com/home/
https://myfloridasolar.com/st-featured-articles/solar-pv-installers-see-additional-sales-with-solar-attic-fan-bundle-5787/ https://myfloridasolar.com/st-featured-articles/solar-pv-installers-see-additional-sales-with-solar-attic-fan-bundle-5787/
https://myfloridasolar.com/solar/saving-money-with-solar-attic-fans-95/ https://myfloridasolar.com/solar/saving-money-with-solar-attic-fans-95/
https://myfloridasolar.com/solar-sales/3-ways-the-agile-sales-method-can-help-your-solar-business-compete-5843/ https://myfloridasolar.com/solar-sales/3-ways-the-agile-sales-method-can-help-your-solar-business-compete-5843/
https://myfloridasolar.com/solar/understanding-the-importance-of-solar-attic-fans-223/ https://myfloridasolar.com/solar/understanding-the-importance-of-solar-attic-fans-223/
https://myfloridasolar.com/resources/active-savings-in-passive-solar-heating-design-118/ https://myfloridasolar.com/resources/active-savings-in-passive-solar-heating-design-118/
https://myfloridasolar.com/community/solar-today-interviews-indianapolis-500-race-car-driver-stefan-wilson-about-his-thinksolarcampaign-2093/ https://myfloridasolar.com/community/solar-today-interviews-indianapolis-500-race-car-driver-stefan-wilson-about-his-thinksolarcampaign-2093/
https://myfloridasolar.com/california-solar-power/cool-uses-for-solar-panels-3833/ https://myfloridasolar.com/california-solar-power/cool-uses-for-solar-panels-3833/
https://myfloridasolar.com/solar-panels/can-a-100-watt-solar-panel-run-a-air-conditioner-1856/ https://myfloridasolar.com/solar-panels/can-a-100-watt-solar-panel-run-a-air-conditioner-1856/
https://myfloridasolar.com/solar-equipment/how-are-solar-panels-attached-to-your-roof-solar-panel-installation-1489/ https://myfloridasolar.com/solar-equipment/how-are-solar-panels-attached-to-your-roof-solar-panel-installation-1489/
https://myfloridasolar.com/solar-equipment/what-are-solar-roof-vents-why-do-i-need-them-1279/ https://myfloridasolar.com/solar-equipment/what-are-solar-roof-vents-why-do-i-need-them-1279/
https://myfloridasolar.com/solar-news/solar-power-for-the-energy-use-of-sports-arenas-1159/ https://myfloridasolar.com/solar-news/solar-power-for-the-energy-use-of-sports-arenas-1159/
https://myfloridasolar.com/solar-products/top-10-solar-fan-for-cars-39163/ https://myfloridasolar.com/solar-products/top-10-solar-fan-for-cars-39163/
https://myfloridasolar.com/financing/five-step-guide-to-how-solar-panels-are-installed-15920/ https://myfloridasolar.com/financing/five-step-guide-to-how-solar-panels-are-installed-15920/
https://myfloridasolar.com/faq-3/ https://myfloridasolar.com/faq-3/
https://myfloridasolar.com/solar/a-primer-on-solar-energy-89/ https://myfloridasolar.com/solar/a-primer-on-solar-energy-89/
https://myfloridasolar.com/alternative-energy/should-i-do-solar-roof-shingles-or-solar-panels-in-2020-1848/ https://myfloridasolar.com/alternative-energy/should-i-do-solar-roof-shingles-or-solar-panels-in-2020-1848/
https://myfloridasolar.com/solar/giant-step-for-sharp-solar-32967-215116/ https://myfloridasolar.com/solar/giant-step-for-sharp-solar-32967-215116/
https://myfloridasolar.com/solar/powerlight-solar-pv-helps-secure-building-award-10107-209047/ https://myfloridasolar.com/solar/powerlight-solar-pv-helps-secure-building-award-10107-209047/
https://myfloridasolar.com/solar/what-about-solar-thermal-systems-46805-205121/ https://myfloridasolar.com/solar/what-about-solar-thermal-systems-46805-205121/
https://myfloridasolar.com/grid-scale/solar-energy-conference-shines-with-ingenuity-9024-200917/ https://myfloridasolar.com/grid-scale/solar-energy-conference-shines-with-ingenuity-9024-200917/
https://myfloridasolar.com/solar/california-law-shines-on-new-solar-energy-projects-16988-191742/ https://myfloridasolar.com/solar/california-law-shines-on-new-solar-energy-projects-16988-191742/
https://myfloridasolar.com/solar/israel-issues-solarattics-third-international-patent-6870-190515/ https://myfloridasolar.com/solar/israel-issues-solarattics-third-international-patent-6870-190515/
https://myfloridasolar.com/solar/solar-attic-waiting-out-climate-6804-190387/ https://myfloridasolar.com/solar/solar-attic-waiting-out-climate-6804-190387/
https://myfloridasolar.com/builders/what-does-a-solar-ready-mandate-mean-for-builders-120554/ https://myfloridasolar.com/builders/what-does-a-solar-ready-mandate-mean-for-builders-120554/
https://myfloridasolar.com/climate/ryan-reynolds-climate-change-2347868784-34329/ https://myfloridasolar.com/climate/ryan-reynolds-climate-change-2347868784-34329/
https://myfloridasolar.com/news/climate-crisis-weekly-trump-rolls-back-over-80-environmental-regulations-116237/ https://myfloridasolar.com/news/climate-crisis-weekly-trump-rolls-back-over-80-environmental-regulations-116237/
https://myfloridasolar.com/news/solar-food-salt-water-dakota-wind-jfw-40513/ https://myfloridasolar.com/news/solar-food-salt-water-dakota-wind-jfw-40513/
https://myfloridasolar.com/solar-pool-heaters/the-latest-and-greatest-in-florida-green-energy-by-waynes-solar/ https://myfloridasolar.com/solar-pool-heaters/the-latest-and-greatest-in-florida-green-energy-by-waynes-solar/
https://myfloridasolar.com/energy/solar-tower-power-2440360717-35953/ https://myfloridasolar.com/energy/solar-tower-power-2440360717-35953/
https://myfloridasolar.com/resources/solar-attic-fans-and-efficient-home-cooling-ideas-112/ https://myfloridasolar.com/resources/solar-attic-fans-and-efficient-home-cooling-ideas-112/ -
Quality over quantity... Always a good thing.
I work on this constantly but get overwhelmed with all the information. How to you prioritize your tasks to ensure you are efficiently getting quality backlinks?
-
Yes – Inbound links are a ranking factor.
No – Quantity of inbound links is not a ranking factor. To be clear, this just means increasing your raw number of backlinks won’t help you, especially if the links are low-quality.
However, there is one way that quantity can matter: having tons of great links is always better than having a small number of great links.
Yes – Relevance and quality of the referring domain is a ranking factor.
There is no direct correlation between the number of outbound and inbound link ratios, although you can imagine the more outbound links on a page the more the link juices you're spreading away from a page.
-
@grayloon one linking domain can have multiple inbound links. When you are reviewing competitors' backlinks profiles, focus on linking domains to scout for opportunities to build links within your niche.
Also, it is worth thinking about the inbound traffic from these websites before building links. It is the quality not the number of links that will matter.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Inbound Links Sudden Decline
Hi,
Link Explorer | | Jane090987
There is a question of my site that the number of linking domains has experienced a sudden decline - lost inbound links for around 100k in several days.
We are wondering the reason of this sudden decline, is it a common fluctation or is there some problems in our site? Thanks for your answers in advance!0 -
Unsolved Inbound links
hi
Moz Tools | | maztq
what is the differences between "redirect" and "rel=canonical" tags in Inbound links report?bandicam 2022-05-26 13-00-21-790.jpg bandicam 2022-05-26 13-00-05-251.jpg1 -
Shortened URL showing as linking page
I'm using Open Site Explorer to look at backlinks and referring pages to my site. I'm seeing 3 links coming from http://j.mp/XXXXXX (not actual link) which is a bitly shortened URL. It shows as a 301 redirect, and I'm trying to figure out if there is any way to find where that link is originating from? When I try to search for the exact j.mp url in google it brings up one result which is the page the link redirects to. Any Ideas? Thanks a lot.
Competitive Research | | CJ50 -
Decent domain authority score with no links other than their own linking back to them. How is that possible?
Hello everyone I just spotted the following 'abnormality' while doing a little link analysis with Open Search Explorer. I checked out a site that has a domain authority score of 35, when the only domain linking back to them is ''the site itself'. They happen to have a domain authority of 35 themselves, but no other links pointing back to them apart from their own and yet they have the same authority as other sites with twice the amount of content and an actual backlink profile. How is that possible? 🙂 Links and authority scores, stills baffles me...
Competitive Research | | Hermski0 -
Domain Authority
Why do I have low domain authority and what steps can I take to improve it?
Competitive Research | | cbeuoy0 -
In my competitive campigans have less ranking and points according to your analysis, how can i form external links or large links ???
in my competitive campigans have less ranking and points according to your analysis, how can i form external links or large links ???
Competitive Research | | bullionguru0 -
Does SEOMoz (or anyone) offer a measurement of "overlapping" links between 2+ domains?
I'm trying to judge how much incremental value we'd see from 301'ing an old domain vs. revitalizing the old domain's content. My gut feeling is that most of the links to the two sites are from the same set of websites so it wouldn't add much value to 301 the old domain. I've seen the opposite of this done with Competitive Link Analysis (e.g show links that you don't have that your competitor does have). Is there a tool available that can take 2 or more sites and tell me for instance - 72% of the inbound links or linking root domains are the same?
Competitive Research | | Jeff_DomainTools0 -
Would buying the domain 'howtoget-a-girlfriend.com' help organically
for the exact search 'how to get a girlfriend' in google? How-to-get-a-girlfriend.com and howtogetagirlfriend.com are taken, so I just wanted to see if this was close enough to help google.
Competitive Research | | insitegoogle1
