Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Mozscape API
    • Free SEO Tools
      • Competitive Research
      • Link Explorer
      • Keyword Explorer
      • Domain Analysis
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your All-In-One Suite of SEO Tools

        The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more.

        Learn more
        Try Moz Pro free
        Illustration of Moz Pro
      • Moz Local

        Complete Local SEO Management

        Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more.

        Learn more
        Check my presence
        Illustration of Moz Local
      • STAT

        Enterprise Rank Tracking

        SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights.

        Learn more
        Book a demo
        Illustration of STAT
      • Mozscape API

        The Power of Moz Data via API

        Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of links.

        Learn more
        Get connected
        Illustration of Mozscape API
      • Compare SEO Products
    • Free SEO Tools
      • Competitive Research

        Competitive Intelligence to Fuel Your SEO Strategy

        Gain intel on your top SERP competitors, keyword gaps, and content opportunities.

        Find competitors
        Illustration of Competitive Research
      • Link Explorer

        Powerful Backlink Data for SEO

        Explore our index of over 40 trillion links to find backlinks, anchor text, Domain Authority, spam score, and more.

        Get link data
        Illustration of Link Explorer
      • Keyword Explorer

        The One Keyword Research Tool for SEO Success

        Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords.

        Search keywords
        Illustration of Keyword Explorer
      • Domain Analysis

        Free Domain SEO Analysis Tool

        Get top competitive SEO metrics like Domain Authority, top pages, ranking keywords, and more.

        Analyze domain
        Illustration of Domain Analysis
      • MozBar

        Free, Instant SEO Metrics As You Surf

        Using Google Chrome, see top SEO metrics instantly for any website or search result as you browse the web.

        Try MozBar
        Illustration of MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

        Read the Beginner's Guide
      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

        See All SEO Guides
      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

        Visit the Learning Center
      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

        Explore the Catalog
      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

        View All Webinars
      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

        Find SEO Answers
      The Impact of Local Business Reviews
      SEO Industry Report

      The Impact of Local Business Reviews

      Learn more
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

        Grow Your Business
      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

        Read Our Story
      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

        Drive Client Success
      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

        See What's Possible
      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

        Scale Your SEO
      • New Releases

        Get the scoop on the latest and greatest from Moz.

        See What’s New
      Surface actionable competitive intel
      New Feature: Moz Pro

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Mozscape API
      • Mozscape API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Merger & Acquisition Best Practices

    Merger & Acquisition Best Practices

    Intermediate & Advanced SEO
    seo tactic 301 redirect domain migration
    1
    1
    853
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • CharityHBS
      CharityHBS Subscriber last edited by

      Our company (DA 40) recently acquired another company (DA 20). The domain for the acquired company is up, and I am being asked if we should keep paying for the domain. I have a couple of questions regarding this.

      • Is it best practice to continue paying for the older domain and do 301 redirects to our website? If yes, do I have to add 301 redirects for individual matching pages? For example, if the old site has the topic XYZ, should a 301 go to our site if we have a similar page topic XYZ? What about contact pages, about us, etc?
      • Do we redirect all non-matching topics to the new home page? Or in the case of their blogs, do we redirect their blogs to the new blog home page even though we are not keeping their old blogs?
      • What if our company keeps acquiring other companies, are we to assume we have to keep paying for the domains of the acquired companies?
      • Is there anyone out there that would say stop paying for the old domain and just review the company's inbound links, reach out to those sites, and make sure they link to the new site instead?

      Thanks for the help in advance.

      1 Reply Last reply Reply Quote 0
      • 1 / 1
      • First post
        Last post

      Got a burning SEO question?

      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


      Start my free trial


      Browse Questions

      Explore more categories

      • Moz Tools

        Chat with the community about the Moz tools.

      • SEO Tactics

        Discuss the SEO process with fellow marketers

      • Community

        Discuss industry events, jobs, and news!

      • Digital Marketing

        Chat about tactics outside of SEO

      • Research & Trends

        Dive into research and trends in the search industry.

      • Support

        Connect on product support and feature requests.

      • See all categories

      Related Questions

      • praveenyadav0915

        Unsolved Fintech SEO: How to Get Started

        fintech seo tactic seo page treatment

        My question is how to begin developing an SEO strategy for finance and software websites as an SEO Analyst. This is two entirely different industries which have merged together into fintech and we want to start building an organic traffic roadmap as well as technical changes that come with government and finance quid-lines.
        The core function it deals with are payment collection, payment disbursement, invoices, SAAS as solution, automated payments, payment links, etc.
        Let me know what steps and measure need to take place before creating any roadmap.

        Getting Started | | praveenyadav0915
        0
      • tikitaka

        Migration + Change of Address Tool used - previous site de-indexed!!

        domain migration change of address tool loss of ranking loss of organic traffic

        OMG disaster! Recently migrated my site womencycles.com to moonrise.health. Painstakingly went through each URL manually to map out redirects, notified Google via change of address tool. Bam. My old website has disappeared from Google and my new site has thus lost all it's organic (i.e. redirected) traffic. I don't get it. I think I have done everything by the book, but it seems my old site has disappeared and no authority or link juice has been passed to my new site by the 301s, as the new site isn't ranking either. Some examples: https://www.google.com/search?q=women+cycles&oq=women+cycles&aqs=chrome..69i57j69i65j69i61l2j69i60.1834j0j1&sourceid=chrome&ie=UTF-8 'women cycles' previous position 1
        https://www.google.com/search?q=chaffed+vagina&oq=chaffed+vagina&aqs=chrome..69i57.2370j0j1&sourceid=chrome&ie=UTF-8 - chaffed vagina, previous position 1 https://www.google.com/search?q=how+long+does+it+take+turmeric+to+shrink+fibroids&oq=how+long+does+it+take+turmeric+to+shrink+fibroids&aqs=chrome..69i57.1355j0j1&sourceid=chrome&ie=UTF-8 - how long does it take turmeric to shrink fibroids, previous position 1. Biggest traffic source pages were: https://womencycles.com/blog/top-10-home-remedies-that-claim-to-tighten-vagina-do-they-work/
        https://womencycles.com/blog/sore-breasts-after-period-has-finished/
        https://womencycles.com/blog/what-is-vaginal-gas-queefing/
        https://womencycles.com/blog/tired-during-ovulation/
        https://womencycles.com/blog/how-to-get-rid-of-saggy-vag-without-surgery/
        https://womencycles.com/blog/vagina-chafing-causes-treatments-to-prevent-it-from-coming-back/
        https://womencycles.com/blog/vaginal-dryness-during-pregnancy/ New blog articles on new site, with 301 redirect in place, but not ranking Screenshot shows my search traffic for my new site. Site migrated 13 June. Any ideas anyone??!Screenshot 2022-06-28 at 13.27.41.png

        Technical SEO | | tikitaka
        0
      • fJ66doneOIdDpj

        Multilang site: Auto redirect 301 or 302?

        redirect 301 redirect 302 international seo

        We need to establish if 301 or 302 response code is to be used for our auto redirects based on Accept-Language header. https://domain.com
        30x > https://domain.com/en
        30x > https://domain.com/ru
        30x > https://domain.com/de The site architecture is set up with proper inline HREFLANG.
        We have read different opinions about this, Ahrefs says 302 is the correct one:
        https://ahrefs.com/blog/301-vs-302-redirects/
        302 redirect:
        "You want to redirect users to the right version of the site for them (based on location/language)." You could argue that the root redirect is never permanent as it varies based on user language settings (302)
        On the other hand, the lang specific redirects are permanent per language: IF Accept-Language header = en
        https://domain.com > 301 > https://domain.com/en
        IF Accept-Language header = ru
        https://domain.com > 301 > https://domain.com/ru So each of these is 'permanent'. So which is the correct?

        International SEO | | fJ66doneOIdDpj
        0
      • tnixis

        Is a Wordpress AMP plugin sufficient, or should we upgrade our WP theme to an AMP theme?

        Hello there,  our site is on a Flatsome Wordpress theme (which is responsive and does not support AMP), and we are currently using the AMP for Wordpress plugin on our blog and other content rich pages. My question is - is a plugin sufficient to make our pages AMP friendly? Or should we consider switching to a theme that is AMP enabled already? Thanks!
        Katie

        Intermediate & Advanced SEO | | tnixis
        0
      • SteveW1987

        How best to deindex tens of thousands of pages?

        Hi there, We run a quotes based site and so have hundreds of thousands of pages. We released a batch of pages (around 2500) and they ranked really well. Encouraged by this we released the remaining ~300,000 pages in just a couple of days. These have been indexed but are not ranking any where. We presume this is because we released too much too quickly. So we want to roll back what we've done and release them in smaller batches. So I wondered if: 1. Can we de-index thousands of pages, and if so what's the best way of doing this? 2. Can we then re-index these pages but over a much greater time period without changing the pages at all - or would we need to change the pages/the URL's etc? thanks! Steve

        Intermediate & Advanced SEO | | SteveW1987
        0
      • 94501

        Splitting One Site Into Two Sites Best Practices Needed

        Okay, working with a large site that, for business reasons beyond organic search, wants to split an existing site in two. So, the old domain name stays and a new one is born with some of the content from the old site, along with some new content of its own. The general idea, for more than just search reasons, is that it makes both the old site and new sites more purely about their respective subject matter.  The existing content on the old site that is becoming part of the new site will be 301'd to the new site's domain. So, the old site will have a lot of 301s and links to the new site. No links coming back from the new site to the old site anticipated at this time. Would like any and all insights into any potential pitfalls and best practices for this to come off as well as it can under the circumstances. For instance, should all those links from the old site to the new site be nofollowed, kind of like a non-editorial link to an affiliate or advertiser? Is there weirdness for Google in 301ing to a new domain from some, but not all, content of the old site. Would you individually submit requests to remove from index for the hundreds and hundreds of old site pages moving to the new site or just figure that the 301 will eventually take care of that? Is there substantial organic search risk of any kind to the old site, beyond the obvious of just not having those pages to produce any more? Anything else? Any ideas about how long the new site can expect to wander the wilderness of no organic search traffic? The old site has a 45 domain authority. Thanks!

        Intermediate & Advanced SEO | | 94501
        0
      • BeckyKey

        Pagination & SEO

        Hi In one of my other Q&A's someone mentioned I may need to look at pagination. For instance, are these pages counted as 'new' pages in Google's eyes when clicking on pagination? http://www.key.co.uk/en/key/plastic-storage-boxes http://www.key.co.uk/en/key/plastic-storage-boxes#productBeginIndex:30&orderBy:5&pageView:list& Does anyone have any advice on what I could do? It's not something I have had much experience with. Thank you Becky

        Intermediate & Advanced SEO | | BeckyKey
        0
      • iProspect_Manchester

        Advanced: SEO best practice for a large forum to minimise risk...?

        Hi Hope someone can offer some insight here. We have a site with an active forum. The transactional side of the site is about 300 pages totals, and the forum is well over 100,000 (and growing daily) meaning the 'important' pages account for less that 0.5% of all pages on the site. Rankings are pretty good and we're ticking lots of boxes with the main site, with good natural links, logical architecture, appropriate keyword targeting. I'm worried about the following: crawl budget PR flow Panda We actively moderate the forum for spam and generally the content is good (for a forum anyway), so I'm just looking for any best practice tips for minimising risk. I've contemplated moving the forum to a subdomain so there's that separation, or even noindexing the forum completely, although it does pull in traffic. Has anyone been in a similar situation? Thanks!

        Intermediate & Advanced SEO | | iProspect_Manchester
        1
      Moz logo
      • Contact
      • Community
      • Free Trial
      • Terms & Privacy
      • Jobs
      • Help
      • News & Press
      • Mozcon
      © 2021 - 2023 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.

      Looks like your connection to Moz was lost, please wait while we try to reconnect.