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    4. URL structure for same product in multiple categories?

    URL structure for same product in multiple categories?

    Technical SEO
    url inspection breadcrumbs technical seo seo tactics
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    • Dingos
      Dingos Subscriber last edited by

      Hello everyone !

      I am building an ecom store using wordpress.

      I have assigned multiple categories to the same product. What should be the URL structure when users are navigating with different product categories?

      Categories Assigned: tshirt, blue, striped
      Product Name: blue-striped-tshirt

      Option 01:

      Matching site navigation breadcrumb to product url

      URL - ecomstore.com/tshirt/blue-striped-tshirt
      Breadcrumb - home/tshirt/blue-striped-tshirt

      URL - ecomstore.com/blue/blue-striped-tshirt (canonical to 1 product page)
      Breadcrumb - home/color/blue/blue-striped-tshirt

      URL - ecomstore.com/striped/blue-striped-tshirt (canonical to 1 product page)
      Breadcrumb - home/type/striped/blue-striped-tshirt

      Option 02:

      Same product urls and different breadcrumbs based on user site navigation

      URL - ecomstore.com/tshirt/blue-striped-tshirt
      Breadcrumb - home/tshirt/blue-striped-tshirt

      URL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
      Breadcrumb - home/color/blue/blue-striped-tshirt

      URL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
      Breadcrumb - home/type/striped/blue-striped-tshirt

      I have decided to got with Option 01 so that the product in each category can be ranked according to each category keyword.

      Which option is the best according to your experience or is there any other best practice?

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